Are You Ready for Search in 2025?
Workshop Digital
We're an award-winning performance-driven digital marketing agency specializing in SEO, Paid Media, and Analytics.
Hi there, welcome to the latest edition of Shop Talk. Happy reading!
You might notice we have a bit of a different structure this time – we're making some changes to Shop Talk. We'd love for you to share any feedback!
Industry Pulse
Major changes are coming to search in 2025, with both Google and Reddit announcing AI-powered updates. These shifts will transform how users discover and interact with content across platforms. Here's what you need to know:
Google Search Prepares for Major AI Evolution
Google CEO Sundar Pichai reveals transformative changes coming to Search in 2025, powered by Gemini AI and advanced language processing. The update promises to handle more complex queries and deliver enhanced search capabilities.
This signals a shift in how content will be discovered and consumed, affecting SEO and content strategies across industries.
Early 2025 rollout expected, with initial changes visible in Q1.
(Source: Search Engine Land )
Reddit Launches AI-Powered Search Experience
Reddit introduced "Reddit Answers," an AI-powered search feature that transforms community discussions into direct answers and recommendations, marking a significant shift in how users can access Reddit's vast knowledge base.
Early adoption of this tool can give brands a competitive edge in understanding emerging trends and customer sentiment across industries.
The rollout will start with limited US users in English, with planned expansion to other regions and languages to come.
(Source: Search Engine Journal )
Why This Matters
?Workshop Wisdom
Resource of the Week
Inbound Marketing Strategies for Industrial Manufacturers is a comprehensive guide to help manufacturers attract qualified leads, build lasting relationships, and achieve measurable ROI through modern digital marketing strategies.
→ Key Takeaway: By focusing on your audience, their needs, and their pain points, you can position your business as a trusted partner and thought leader in your industry.
Fresh Insights From Our Experts
During an SEO site audit, our team identified structured data optimizations. The result? A 190% increase in job applications, surpassing paid media leads.
领英推荐
Digital marketing can transform how you connect with customers. Learn more in our guide to digital marketing. - Sara Vicioso , Growth Marketing Manager
In the manufacturing industry, a solid B2B marketing strategy is essential. Learn how combining organic SEO with paid PPC efforts can elevate your efforts. - Julie Kalita , Senior SEO Manager, and Andrew Schuler , Senior Paid Media Manager
Learn With Us
WEBINAR: Turn Conversion Benchmark Data Into Results
Catch Co-Founder and VP of Client Services Andrew Miller live with Unbounce 's Danielle Torrie as they dive into the latest conversion insights and testing strategies from the 2024 Benchmark Report.
TODAY! 12/11 at 12 p.m. ET
Quick Win of the Week
Check Schema Markup Formatting
Time: 15 Minutes
Difficulty: Beginner
Tool Needed: Google’s Schema Markup Testing Tool
Expected Outcome: Properly formatted schema markup that helps search engines better understand and display your content in search results
→ Pro Tip: Small formatting fixes, like standardizing country codes, can lead to significant visibility improvements in search features like job listings and rich snippets
Join us at Industrial Marketing Summit!
The Industrial Marketing Summit is bringing together the brightest minds in manufacturing marketing this February 26-28, 2025. As a proud Brand Sponsor, our team is excited to connect with fellow industrial marketers and share insights.
Use code workshop-digital-100 to save $100 off your registration
That’s all for our last 2024 edition of Shop Talk. We’ll be back in your inbox on January 7th. Until then, we hope you have a happy holiday season.