Are you ready for Q5 shoppers? ??

Chances are you have Q4 on the brain but what about Q5? ???

?This week, I'm covering:

??? How a simple Ulta run drove 1.6+ million TikTok views

?? TikTok’s new tips for scoring post-holiday sales

??? Our new tool for organizing your brand's UGC

?? And more!?

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Watch This Viral Beauty Aisle Takeover on TikTok ??

We love a good in-store haul!

TikToker Kelly (@itsbabykelz) has earned millions of views with her "How to Be a Baddie on a Budget" series sharing Ulta recs with thrifty beauty buyers.

With her rapid-fire delivery, Kelly spills the tea on all of her favorite products under $10 while showing where shoppers can find each of them in the store.

The second video in the series scored 1.6m views and over 250k likes,?not to mention hundreds of commenters hanging on her every recommendation!

What We Love: ??

• Authenticity shines. This video is casual and real without any off-the-wall edits. It's simply the creator taking to her audience on a shopping trip.
• In-store content done right.?Kelly highlights why she loves each product and takes the time to show off its packaging and where to find it at Ulta.
• Shoppers hang onto real recommendations. 70,000+ viewers have already saved this video to watch again. This highlights how in-store content drives sales beyond its initial post date.

Check out the full video here!

Snack-Sized Social News ??

Social news moves fast! Here are a couple of headlines to keep you in the loop:?

• Catch the Q5 wave! TikTok shares exclusive tips on how to bargain-hunters after the holiday shopping rush. ??
• A new Instagram update introduces fresh inbox filters to help creators deal with DM overload. ??

Manage UGC Usage Rights with Our New Spreadsheet!? ??

We know firsthand that managing UGC ads can be a lot.?

Usage agreements. Creator ad codes. Expiration dates. That's just the start!

We put together our new UGC Rights Management Tracker to simplify everything above. All of your creator agreements and codes, all in one place. ???

With this free tool, you get:

• A customizable spreadsheet for all of your UGC assets
• Built-in formulas to highlight expiring creator ad codes
• Tips for organizing your user-generated and influencer content

Ready to simplify UGC management? Grab your tracker below. ??

?Get the Spreadsheet!

ICYMI ??

Check out these resources from Statusphere that you might have missed:?

• How to Find TikTok Shop Affiliate Creators for Your Brand
• Influencer Content Tracking: Tools to Track Posts & Performance
• How to Get a Partnership Ad Code on Instagram

We'll be back in two weeks with more news to level up your marketing strategy!