You Are Not Ready For High-Ticket Pricing

All the gurus say: make an offer, charge a premium for high-ticket product or service, then do cold outreach.

??I disagree.

Unless you're offering something to people who are ready to pay, something that they are interested in, you have established client base and proven results you won't make any sales, but your brand will look stupid.

Then you will quit, find a new offer, and repeat. What's the point?

Yes, it's much easier to offer high-ticket items and sell them to someone who can afford, but you're trying to offer it to the masses and that's your mistake.

Masses want to pay less than they would at Walmart for a low-ticket, otherwise they will get it from there.

However, here's the issue. You're not able to beat Walmart when you're starting out.

So, what's the solution?

Fix your offer and target people who can afford, make it more interesting and valuable than your competitors, they will pay. Then, charge high-ticket if you want to start making very good money as a beginner. If you stick to a low-ticket offer you'll likely exhaust your time and resources and make just enough for living, making progress difficult, which makes remaining average.

There's nothing wrong in being average, but why did you start a business then?

There's also nothing wrong in having a low-ticket offer, but it should take zero time to set up if it's not the first client using this offer. Just like online software platforms for $9 a month, they do it once and harness from masses, but you're not ready for it.

You can also use psychology to charge high-ticket from people in need by creating even more fear, but that's not for beginners either.

If you're trying to charge $200 or $300 per month - that's not a low-ticket, it's a medium-ticket. Medium ticket is the hardest way to go. Because you not only have to spend time setting things up, but also explaining the offer, proving it works, creating authority, building trust, convincing, nurturing leads, offering support, differentiating your product, managing customer expectations by tailoring the offer, handling objections, and maintaining engagement and earn not more than you would at a regular job for the time spent - unless you optimize it.

Medium-ticket offers are the hardest because you need to show significant value without overwhelming customers with costs. You also face strong competition.

Customers expect personalized service and great support, which will take up your time so you need to make sure that the value for time works for you. Additionally, the sales cycle is longer as well.

The solution for medium-ticket offers requires balance between time spent, value and customer engagement:

• start by making your offer unique and different
• make the setup process simple and easy for your clients
• build strong relationships, social media is about being social - you cannot just schedule posts and leave
• provide excellent customer support by automating FAQs - it's 2024, use AI to answer questions for you
• use automation tools to save time on marketing, automate your emails
• improve your sales process by clearly explaining the benefits (not features!) of your offer, addressing any concerns before purchase, and showing real results with case studies and testimonials (not a hundred, don't waste your clients' time - that's the last thing you want)
• always gather feedback from your customers and make improvements as needed because your medium-ticket offer requires constant updates.

By following these steps, you should not only earn a fair amount of money, but also save time. From there, you can start with a low-ticket offer or a high-ticket one. Don't forget to offer it to your current clients because let's not forget that 80% more likely your high-ticket offer will be sold to your current client than to a new one.

Rethink your offer, and how and who you target.

Cheers,

Paul.