Are you ready for a future without third-party cookies? ??

What does the future look like without third-party cookies? ??

Next year, Google Chrome will say goodbye to third-party cookies.?

It’s going to change the game for consumers, brands and advertisers. And for marketers, you’ll have to adjust your strategy accordingly.

Third-party cookies have played a major role in online marketing and tracking for a long time.

But in recent years, third-party cookies have been the subject of controversy due to concerns about privacy and security ??

Many users have become uncomfortable with the idea of their data being collected and shared without their consent.?

Major web browsers, Mozilla Firefox and Safari, took the step to implement restrictions on third-party cookies back in 2013. But it wasn’t until 2020 that Google announced they were also joining the battle against third-party cookie tracking.?

The deadline for the complete ban has kept changing but as it stands it’s set to take place in 2024.?

They state they are taking this action so that they can provide more time for the industry to develop alternative solutions for online tracking and advertising that respect user privacy.

As it stands, Google Chrome, Safari and Firefox take up 94% of the global desktop browser market share.

It’s not all doom and gloom though as first-party cookies and server-side tracking will still be here! ??

So now it'll be about making the most out of the data you can still get (and it's a lot!).

First-party is the future ??

First-party data has always been around but now especially with the death of third-party cookies, it’s never been more important.

Here are the main differences between first-party and third-party cookies ??

First-party cookies will enable you to navigate and establish a more direct and personal relationship with your customers.?

You’ll be able to learn how to comply with privacy regulations and gain greater control over the quality and accuracy of the data you collect ??

So, how do you collect first-party data?

A tracking tool can help! There are so many solutions out there for you to use to collect and analyse valuable first-party data about your website visitors.

Take Ruler Analytics for example (that’s us ??)

Ruler Analytics is a marketing measurement tool that helps businesses measure the impact of their marketing efforts on revenue.?

Take a look at this! ??

It tracks website visitors and their behaviour, and connects them to sales data, providing insight into which marketing channels and campaigns are generating the most profitable outcomes.

The death of third-party cookies doesn’t mean the death of your visitor insight with Ruler.?

If you fancy seeing it in action, book a guided tour now ??

Want to read more?

Check out the full blog here ??

Any questions?

Send us a DM ??