Are You Ready for the Convergence of Customer Experience and Marketing?

ANNOUNCEMENT TIME!

Usually, I tell you a story about customer experience in this space. Today, it's a story about the present/future of CX, and what I'm doing about it.??

Marketing?and?Customer Experience?are converging like a duet between Elton John and Lady Gaga.?

In about 8 in 10 companies, the marketing folks are now also responsible for the totality of the customer experience.?

We need to stop thinking of these as different departments with distinct objectives, and instead think of?

"marketing" as the first, sometimes surprising, hopefully delicious bite of a casserole that includes a whole bunch of other important ingredients.?

This holistic approach is now available from?Experience Dynamic, which launched?last week.

Experience Dynamic includes Convince & Convert (the strategy firm I founded in 2008, and sold last summer) + LaneTerralever, a top-flight marketing services company. We're adding more companies to the collective, to round out the offering.

I’m a founding member of the advisory board at the Experience Dynamic collective, and am excited to see this new, combined approach to marketing + CX take flight.?

If you’re trying to exceed escalating customer experiences, I’m pretty sure XD can help. Let me know and I’ll get you plugged in.

Question:?What department is in charge of customer experience in your company??I'm curious. Comment below please.?

Telling the Tale

I've been busy explaining to business leaders how this marketing/CX convergence works, and why it's more crucial than ever to get it right.?

I'm booking virtual and live speaking engagements now for March 2 and beyond. I would love to help you with a keynote, workshop, or as the emcee of your event. (guided tequila tasting included).

Plus, I just got two new plaid suits made, so you'll have even more colors to choose from if we do an event together (meeting planners always get to select my suit). #PickPlaid

Here is the list of current topics?- or I'd be happy to write something special for you. Hit me with a Linkedin message if I can help.?