Are You Ready For Black Friday? ??????

Entry 007

If you're in the UK and you're reading this then we know what a whirlwind it has been over the last 2 weeks ??

So whether you're about to eat your lunch, take a train or just need a few minutes away from the barrage of negative news - we've got you ??.

Now that it is officially Autumn, we know that you marketers will be looking forward to a very busy Q4 ??

One of the biggest events is Black Friday and being prepared as early as possible will result in success over, what is now, a crucial business period for many in the e-commerce space.

In our latest blog, we covered some of the crucial steps that you need to cover when planning for the BFCM weekend ??

Get your inventory & operations sorted

A great example of a massive company not quite getting this right is THG. During Black Friday 2018, the company saw huge successes across its e-commerce channels. But, their warehouse operations could not manage the unprecedented demand. This meant that their marketers, sales teams and even the CEO had to get their high-vis jackets on and help pack boxes for their millions of orders.?

A fun adventure for some, it’s not something you want to be doing during such a busy period.?

Get your data sorted

You will be sitting on lots of beneficial data as a business. This is data about your business, sales, customers, previous Black Friday period and more.

The key to success in planning for a successful Black Friday is understanding your data and extracting those golden nuggets that are going to give you a competitive advantage.?

It could be data around AOV for your customers, or their favourite products. You could compare this with your stock levels to make sure your best-sellers always have plenty of units.?

The data can also give you a great insight into how a successful Black Friday 2022 might set you up for 2023 and the opportunities it could bring with new customers and increased brand awareness.?

Get your marketing sorted

Now you’ve got your data and inventory in check, it’s time t start building up some hype for your Black Friday sale.?

The crucial element in building up hype is to not give away any details for free. Even when you do give away details, keep them short and tight.?

Building an email waitlist is a great way to gather data, nurture customers before the big event and also offer nuggets of details about the potential discounts and offers to an exclusive group of people. FOMO will set in and everybody will want to be on that waitlist.?

Click here to read the full blog ??

A big welcome to Amita, our new Operations Administrator

We're thrilled to welcome Amita to the Jetpack Marketing team!

Amita joins us with over 25 years of experience in operations and administration, previously working at Leicester City Council and Haymarket Theatre ??

She will be helping us deliver work to our clients more efficiently and provide useful insight on all things operations ??

This week's must-reads ??

• What the recent 'mini-budget' means for you
• How to make your business more sustainable
• Tips for finding an investor
• See how businesses in Japan are taking a dive into 'Deep Tech'

This week's popular podcast ???

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century.

Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetising your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Listen here

Ok…don't worry we're done now! That was fun right? ??

We would love it if you joined us by subscribing to our newsletter and following our?Linkedin Page?too.

We'll see you next time ??