YOU ARE QUALIFIED FOR MORE...AND PEOPLE DO NOT SEE IT. YOU HAVE A POSITIONING PROBLEM.
Peter Rodriguez MBA, Chartered Marketer
F500 Brand Expert Ex J&J, Pfizer, Kellogg’s, Nestlé. I mentor CEOs, /Entrepreneurs & train marketers, so they can grow more profitable brands. Author of The Brand Igniter OS. Fractional CMO, Strategist, & Speaker.
You are qualified for a bigger role…?But people do not see you that way…
How to change their perceptions about you?
In my online master classes,?sometimes I hear this frustration from professionals.?
Many have established their path after a few years into their careers.
And then, their progression plateaus.?They may be passed for deserved promotions.
Most times, the problem is not in their qualifications.
It is in the minds of people around them. In the way they perceive their profile.
When people develop in their minds a profile about you that does not help you….
…you need to re-educate people on how to think about you
It is a problem of "perception". What we marketers call a "Positioning" problem.
To "re-position" your profile in people' s minds these steps are necessary
1.- RE-LEARN YOUR TARGET'S MINDSET?
People make decisions based on emotion dressed in objectivity and facts.?
It is your job to know what matter to them as they decide.?
2.- STATE YOUR?"NEW PROMISE"??
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Show how your profile helps them get closer to what they want.
Open their curiosity with a simple 6-word statement. (Warning: it takes weeks to craft it well.?
If you rush it…it will not work.)?
Align all your actions and interactions to this promise?
3.- MAKE YOUR PASSION VISIBLE THROUGH ACTIONS
This is what we marketers call "Purpose" -?
Actions, not words make it visible.
Write all this in a one pager document. Use it.?Find a good template to do this.?(feel free to ask me where)
With consistency,?perceptions will change in your favour.?Opportunities will follow.
It is simple. It is about Brand Management.
Written by Peter Rodriguez, The Brand Management Coach.?
Peter believes that professionals and businesses can boost their success by using better Brand Management.?
The insight he shares comes from his lifetime journey as a marketer running some of the world's best known brands and having interviewed, hired and developed dozens of great marketers.
#brands #marketer #marketing #brandstrategy #personalbrandingtipstrue #strategy #BrandMi #brandTips
GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation and Recruiting Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist
5 个月Peter, thanks for sharing!