Are You Putting in the Work?

To the ambitious young people of Kenya dreaming of a brighter future:

Time is moving, as a matter of fact we are counting 5 months for this year to end. You saidthat this year they must call you a boss, my only concern is, are you putting in the work?. You've likely heard it said that success doesn't come overnight. But in an age of viral social media stars and overnight cryptocurrency millionaires, jackpots, aviators and paid celebritysyndrome, it's easy to be lured by the promise of instant riches. Let's have an honest conversation about what it really takes to build a fulfilling and prosperous life in Kenya today.

First, we need to address the elephant in the room - the allure of quick money. Whether it's betting schemes, multi-level marketing, or dubious online "businesses," there's no shortage of people promising to make you wealthy with minimal effort. But ask yourself: if it were that easy, wouldn't everyone be rich?

The harsh truth is that sustainable success rarely comes without sustained effort. Those "overnight" success stories you hear about? Dig deeper, and you'll almost always find years of unseen hard work behind them.

So what does it take to truly get ahead in Kenya's competitive landscape? Here are some key principles to guide you:

1. Invest in Your Skills

The job market is evolving rapidly. Continuously upskilling yourself - whether through formal education, online courses, or practical experience - is crucial. Focus on developing both technical skills relevant to your field and soft skills like communication and problem-solving.

2. Embrace the Hustle (But Do It Smart)

There's no shame in starting small. Many successful Kenyan entrepreneurs began with side hustles while working or studying. The key is to approach it strategically - choose ventures that align with your long-term goals and provide learning opportunities.

3. Build Your Network

In Kenya, as anywhere, who you know can be as important as what you know. Attend industry events, join professional associations, and don't be afraid to reach out to mentors. Building genuine relationships takes time but pays off immensely.

4. Practice Financial Discipline

Learn to live below your means and save consistently, even if it's just a small amount. Understanding personal finance and making smart investments is crucial for long-term wealth building.

5. Cultivate Resilience

The road to success is rarely smooth. You'll face setbacks, rejections, and failures. Developing mental toughness and the ability to learn from mistakes is essential.

6. Give Back and Build Community

Success isn't just about personal gain. As you progress, look for ways to lift others up. This not only creates a better society but often leads to unexpected opportunities.

Remember, true success is a marathon, not a sprint. It's about building a life of purpose, continual growth, and positive impact. This takes time, effort, and often involves sacrifices in the short term.

So, young Kenyans, the #Gen Zs, I challenge you: Are you truly putting in the work? Are you willing to delay gratification and focus on steady progress? The future of our nation depends on your answer.

Your path won't be easy, but it will be worth it. Kenya needs your drive, your innovation, and your perseverance. Don't be swayed by get-rich-quick promises. Instead, commit to the journey of genuine growth and achievement. Your future self will thank you.

Cheers!