Are you profiting from your ideas, your wisdom, your knowledge & experience?

The writing has been on the wall for ages now, and that is, it’s never been more important to build public recognition for your ideas, your insights, your expertise and body of work.

Put simply, your?professional?personal brand is everything!

It matters not whether you’re an up-and-coming senior company executive, an entrepreneur, an established business leader, an academic, a professional consultant, or a former corporate high-flyer-turned-CEO-of-a-company-of-one - fact of the matter is, if we don’t control our own destiny, no-one is going to do it for us.?

Now, I’m not here to tell you what “controlling your own destiny” looks like - I’ll leave that to Tony Robbins!

But I do care about?good people of substance?getting the professional recognition they deserve.

I care about?good people of substance?enhancing their reputation, growing their sphere of influence, and thus being able to create more impact in the marketplace or community as a result.

I care about good people of substance - genuine leaders, experts and professionals - being able to effectively position themselves to take full advantage of the myriad benefits that come with being an active participant in today's 'Reputation Economy'.

Stories and ideas

Personally, I think the world today needs more genuine, credible experts and leaders to stand up, stand out and share their experience, their wisdom, their stories and ideas.

And by leaders, I mean thought leaders - knowledge leaders - business leaders - education leaders - community leaders. You get the idea.

We live in volatile times. If you’re running your own business, it can be really tough to stand out from all the noise with a differentiated voice.

If you’re leading a large organisation or you’re an academic struggling to gain recognition for your ideas, or you’re transitioning from corporate to doing something you?really?want to do, like running your own?personal enterprise , then having a strong and trusted personal brand is A1 critical.

Taking a stand against shallow self-promotion

Of course, you’ll always have the naysayers, and I totally get it.

The whole notion of ‘personal branding’ unfortunately gets tarred with the brush of platitudes and shallow self-promotion we see all too often on the social web, including LinkedIn.

There is no escape: We are inundated day and night with self-proclaimed ‘gurus’ flooding our social news feeds telling us they’ll make us rich if only we use their ‘proven system’.

They’re easy to spot: They loudly proclaim they are “global authorities” or “world leaders in ...”. Many simply point to flimsy achievements as evidence. I actually saw someone recently describe themselves as an "entrepreneur, disruptor and innovator" -?wait ...?what!?

It shits me, if I’m to be frank.?Because the?genuine?experts - those credible professionals who have toiled away in the trenches for years but haven’t, for whatever reason, 'put themselves out there', are getting left behind.

Sure, they might get the odd tidbit of coverage or recognition for their work; indeed, the hard toil they’ve put in over the years will see them achieve a decent degree of success by sheer dent of their contribution and track record. But ultimately, their personal brand does not do justice to the quality of knowledge and body of work they've built up over the long haul.

Which brings me to ...

The Credible Authority Academy

I've just launched an online training organisation - the Credible Authority Academy - to help teach, guide and support genuine leaders, entrepreneurs and professional experts to become credible, thought-leading voices in their industry.

Why have I done this? In my experience, most vision-led entrepreneurs, experts and leaders struggle with getting their head clear on where to start when it comes to raising their professional profile, what content to create, and how to use social media effectively for personal branding purposes.

My goal is?to help seasoned professionals and business owners to step out from the shadows, to build industry recognition, and to grow their reputation as the go-to expert or thought leader in their field ...?in a respectful way.

Put simply: everything I do at the Credible Authority Academy is to help people like you plot your own path to personal branding success!

To kick things off, I've launched the?Credible Authority Masterclass , a condensed presentation that outlines my?Credible Authority Method, the framework that underpins all of my teaching around professional personal branding.

This masterclass presentation provides an overview of the strategic process involved in building a credible thought leader brand today. It's available now for a limited introductory price of $47 AUD.

COMING SOON!

• The Credible Society ?(our online membership community?where entrepreneurs and emerging thought leaders come to learn and support one another on their personal branding journey)
• Credible Authority Accelerator?(our flagship product, a self-paced learning program?for action-takers: it's a?guided deep dive into the?Credible Authority Method. It will include a 12-month membership of The Credible Society)

Both of these?products will be available soon -?watch this space!

It's time to rise above the sea of noise and mediocrity in the marketplace. Are you in?

If you've got a question, or would like to know more, please feel free to DM me here on LinkedIn, or book in a no-obligation Zoom call to discuss further.

Onwards!

Trevor ????