You are the product.

You are the product.

How did you know I wanted to buy a....?

In the old days... 1980's or there about, I went to a bookstore, bought a book and read the content. I bought a newspaper and read the journalist's opinion. How things have changed!

I no longer pay for the constant feed of information moving through my "socials", Twitter, Insta, Facebook, LinkedIn, Telegram, WhatsApp, LinkedIn, and in truth all apps. So what is the price being paid. There is the millennial's maxim: "If the product is free, then you are the product".

People willingly, or unknowingly, see this as a price worth paying. I am amazed in the widely held belief we receive balanced content, while leaking heaps of personal data into online platforms. The content you are seeing is manipulated based on your data.

There is another route forward. Take an active role to protect personal data and source content independently.

Take active steps to hide your browsing history, social privacy, and internet footprint. It takes work, it is not perfect, but developing an OPSEC approach is my preferred route forward. What this means in practice? Use Brave Browser, Duck Duck Go search, end-to-end encrypted messaging and email, masked emails when signing up to services, a password manager, and being super-tight with my privacy controls on social media. Ideally trying not to use any "socials" at all and staying away from Google-anything.

So next time you see an advert suggesting something to buy, or content on a site that you broadly support, think if it was the end result of a product being sold... you.

Pascal Maygnan, MBA, CPCC, ACC

??????/?????? ?????????????? ?????????????????? ???????????? ?????????????????? ?? Overcoming Challenges to Stimulate Exceptionally Profitable Growth & Engage High-Performing Teams

2 年

One of the things that has always bothered me Russell Mayne. I remember an experience in a hospital where I had to buy a copy of the entire medical record of my son. Although these were his data. Don't think this is yet well thought out.

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