Are you as proactive as you could be?

Whether you are a hair, nail, beauty or holistic the common problem I hear about is needing more clients. Even those businesses who have been around a few years and feel safe and established can still go through periods of quiet times. It could be the time of year. It could be what's happening on the news. It might even be that an employee has left and no matter how much you aim to prevent the clients following an employee, it tends to happen.

I want you to know that this is a blip. A mere ripple in the beautiful pond that is your business and it will recover as long as you are proactive in it's recovery.

What does being proactive look like?

It can take many forms. Normally the first thing you need to know before doing any type of marketing is who your ideal client is. This is something we spend a lot of time of within my membership group. For example, if you have a lot of Mums as clients they will probably hang out on FaceBook and at baby groups. Get yourself in those areas if that is your target audience. If you specialise in women suffering with menopause they probably won't be in baby groups but be working women who read a certain type of magazine. This would be a good place to advertise your services. These are just 2 very basic examples. We delve into this with much more depth. I like to think of their age, their profession, what they read, where they shop, how educated are they, are they married, do they go on holiday, if so where? What worries them about their body/skin/emotions? How can you solve this?

Once I know where my Ideal Client is, I know just how I can get in front of her. Grab her attention but talking right to her emotions.

Imagine how proactive you'd feel then.

Hold onto the knowledge that your ideal client is out there, looking for you right now and wanting to pay you the amount you deserve to earn, to get you to solve their issues.