??Are you prepared to lose $240,000?

Hi folks,??

I want to talk about employer brand – which more often than not, is having a huge influence on a firms ability to hire.?

So, how seriously are you taking it? You see, in today's highly competitive CPG and food manufacturing landscape, your employer brand is more than just a buzzword—it's a strategic asset that plays a crucial role in attracting and retaining top talent. A strong employer brand not only sets you apart but also directly impacts the quality of candidates who apply, your retention rates, and ultimately your bottom line.??

Because let’s face it, if your employer brand isn’t attracting the right candidates, you are going to burn through your recruitment budgets pretty quickly.?

According to LinkedIn, 75% of job seekers consider an employer’s brand before even applying for a job. With this in mind, are you putting in the wok to ensure your brand is represented accurately in the talent market??

Your recruitment partner should be an extension of your brand. As recruitment consultants, we act as ambassadors, reflecting your company's values, culture, and mission to potential candidates. This strategic alignment is not only essential for attracting the right talent and preserving budgets but also for maintaining a consistent message across all touchpoints.?

The Power of Employer Branding in Recruitment?

Did you know that companies with a strong employer brand see a 28% reduction in employee turnover and spend 50% less on hiring costs? That's because when potential candidates see that your company aligns with their personal values and career goals, they’re more likely to stay longer and perform better. On the flip side, a disconnect between your brand and how it's represented by your recruitment partners can lead to costly mistakes.?

Take, for instance, when your recruitment partner doesn’t fully understand your brand or miscommunicates your culture to candidates. This can result in higher attrition rates, disengaged employees, and wasted resources.??

Studies show that a poor hire can cost a company up to $240,000 in lost productivity, recruitment fees, and training.??

$240,000 – let that sink in.??

That’s why your recruitment partner needs to be fully immersed in your brand to ensure candidates who fit your vision are the ones walking through your door.?

Recruitment Partners as Brand Ambassadors?

Recruitment partners should be introduced to your employer brand early on, to allow them to effectively communicate your values, culture, and vision to prospective talent. By positioning your brand as an employer of choice, we’re not just filling vacancies; we’re ensuring long-term success by attracting candidates who believe in what your company stands for. It’s about building a pipeline of talent that aligns with your mission—not just for today, but for the future.?

Remember, your employer brand doesn’t stop at your company’s doorstep. It extends through your recruitment process and the partners you choose to work with. A trusted recruitment consultant can strengthen your employer brand, helping you stand out in a crowded market while preventing costly recruitment mishaps.?

Just a FEW things to think about when it comes to your recruitment planning for the final quarter and beyond!?

Until next time,??

Kathy.?