Are you prepared for AI search results? ??
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Will your content get left behind in AI search results?
You can no longer ignore artificial intelligence in your marketing, especially when optimizing for search engines. With the rollout of Google's Search Generative Experience (SGE), it’s paramount that you start optimizing for AI search results now.
In this Revenue Weekly, we’ll cover five actionable tips you can follow to start preparing your website for AI search results. Keep reading or watch the video below to learn more!
?? Video: Google SGE 101
?? 5 tips on optimizing for AI search results
Read below to learn how you can start optimizing your website for SGE and other AI search results today!?
"Optimizing for AI results involves creating high-quality, relevant content while adding to the information already available from other sources. The best way to show up in these snippets is to provide the reader with information they cannot find anywhere else about the topic." -Chris, WebFX Lead Consultant and Team AI Head of Marketing
?? 1. Create original, helpful content
The impending launch of SGE doesn’t mean Google’s thrown all its standards and ranking factors out the window. Many of Google’s core ranking systems are still in play for SGE — especially the helpful content system.
If you want to rank in AI search results, focus on creating original, helpful content. Not only should your content provide information users want, but it should also provide a unique perspective from other ranking pages. You can achieve that through unique examples, original ideas, and including helpful information other pages don’t have.
Focusing on creating high-quality, user-focused content will prepare your content to be pulled in SGE results.
?? 2. Focus on readability
Readability is a critical factor in getting your content to appear in SGE results. If the large language models (LLMs) can’t understand the context of your content, you’ll struggle to appear in AI search results.
You can improve readability by:
You can also use our free readability tool to calculate the readability of any page on your website! Click the image below to be redirected to the tool!
?? 3. Button-up your structured data
Structured data, with regard to SEO, is information you provide to search engines that gives them context about your page's content. This data provides AI search engines with context about your pages or products.
Some structured data you’ll want to optimize includes:
Optimizing your structured data provides context for SGE, which help increase your chances of appearing in AI search results.
?? 4. Enhance E-E-A-T signals
While it’s not a direct ranking factor for SGE, E-E-A-T does factor into the helpful content system (mentioned above), which IS an SGE ranking factor. E-E-A-T stands for Experience, Expertise, Authority, and Trust.
You can improve your E-E-A-T by:
Improving your E-E-A-T doesn’t just benefit your performance in SGE — it can help improve conversions, like email sign-ups, quote requests, and product purchases, too.
?? 5. Hone in on search intent
AI search results focus on delivering all the information a searcher needs in a snapshot. If you want to prepare your content for SGE, focus on search intent for your pages.
Look at what content is already ranking for keywords you target and analyze the information they provide. Find opportunities to fill in information gaps and create an original and complete resource for searchers.
Pro tip: Focus on creating content clusters to address all parts of the search experience. SGE results serve as a “jumping off point from which people can…dig deeper,” according to Google. So creating additional resources where people can learn more can help improve your performance in AI search results.
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