Are You Playing it Safe or Aiming High?
Katrina Sawa - Speaker, Business Coach for Entrepreneurs
Need Consistent Cash Flow? Get Multiple Free trainings for Entrepreneurs@ JumpstartYourBizNow.com & JumpstartPublishing.net
I hit a record of unsubscribes in the last week – wow! I didn’t think talking about money so strongly would do that but it’s very interesting. And, of course, I have to speak my truth and serve you how I see fit, right? That’s all we can do…Do you trust yourself enough to say what you know needs to be said?
Regardless of the outcome? I’m not going to stop sending emails because a few people felt that my message didn’t resonate with them, you know why? Because I believe in myself and my information, and I trust myself.?
I’m here to serve tens of thousands of entrepreneurs just like you… I hope you get some insight from today’s email, too.?
So, my question for you today is:
Are you playing small or playing big? (and why should it matter?)
Could your goals be too small, too low, or not fulfilling enough to make the impact you truly want to make? If it’s possible that you could be “playing small,” and what you want is to be a much bigger influence on a greater number of folks doing what you love, then read on.
It’s YOUR time to play bigger, serve more, and make a bigger impact – you can do this!
Most of all, those who you will serve – NEED YOU! They need you to step up now.
It doesn’t have to be hard; you certainly don’t have to work long hours to accomplish your desired goals. You just may not see or know what you don’t know.
It’s about:
Learning and brainstorming about what else is possible for you is something I love to do. So many times I come up with ideas for people and they would have never thought about it or thought about doing business in such a way. Sometimes, they are open to ideas and sometimes resistant for a few reasons.
For example, take a Graphic Designer client of mine who didn’t want to work that much and who didn’t want just to do a logo here or a sign there; those jobs weren’t fulfilling enough. She didn’t “need” a lot of money; in fact, her goal was $50,000/year, but she found herself working way too hard on jobs that didn’t fulfill her and with clients who didn’t always appreciate her. ?She wanted to really create an experience for her clients and their customers. She wanted them to have everything they needed to be the stand-out brand in their industry.
One of the various things I suggested to her during our time together was that she offers an annual program with unlimited designs and branding for ONE price, sort of an “all in” package. This would be for someone who’s a bit more experienced in their business, who often develops new programs and offerings, and who just needs a consistent brand and design behind it all. I suggested she charge $10,000 per year per client (it could have been more frankly but I knew this would be a tough pill for her to swallow). All she’d have to do is get five clients at that rate, and that’s it; she’s done. They could pay in full or have a 12-month payment plan (which would have provided consistent cash flow for her), but they would have to commit to the year.
Did she do it? No.
Why do you think that was?
She didn’t have the courage to offer something so different from the “norm.” She didn’t believe in herself that she could be good enough for someone to invest at that level in her services. It’s sad, really, and I see it all the time… people undervaluing themselves and doubting their abilities. It breaks my heart.
Offering and selling that kind of “all in” pricing is actually very easy though. The right clients love it, too, because they can easily budget it in. Plus, they can feel sure that she’d be there for them when they needed help and they wouldn’t then have to worry about additional costs. (I do this with my Live Big Mastermind and have been running it for almost 10 years.)
For some of you, this type of pricing might scare you off, too, perhaps, but what if? What if you could, within just a few months, totally transform the way you’re doing your business and how you’re serving your clients and, really, finally, make the kind of money that you deserve?
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This is how I jumpstarted my own business back in 2005 after meeting my first mentor and attending her eye-opening workshop. I met people who were doing BIG things and thinking and playing much bigger than me. It showed me that it was possible; I had proof.
What if you could serve at that higher level? Heck, you’re probably serving at that level now; you’re just not receiving the value for it that you truly deserve.
Give yourself permission to receive and take care of yourself and your family and decide to grow your business in the coming year. You can do this… it doesn’t have to be hard or take a lot of hours, but you may need some brainstorming, new ideas, and implementation, or sales and marketing strategies or wording around HOW to do this.
There are a lot more examples like that one also:
– A wedding floral designer who worked all the time and almost every weekend, so she never really had time for her family, husband, or herself. She was burned out and wanted a new way to earn income, and she just couldn’t think of how she could do that without taking on more weddings and more clients.?In less than 3 calls, we came up with the Do-it-yourself Wedding Flower Guide for brides to do their own weddings. This was way back before a lot of this was popular, but it was certainly outside the norm. She recorded videos in her kitchen, a workbook, and resource guides, and she even sold the package for many years to the brides who weren’t going to hire her anyway!
–? An attorney who was tired of the traditional ways of doing business and serving clients. She had a lot of knowledge and expertise but couldn’t think up ways to make residual income without changing careers. We came up with a membership option for her business where she basically became an “on-call” attorney for clients who want to get legal advice anytime. It was perfect for her because she was then allowed to live the life she wanted, enjoying more time with family, on her property, taking vacations, and more because she wasn’t tied to her office.
– A fitness trainer who had a job teaching fitness classes at gyms and also doing in-home 1-on-1 training sessions on her own. When she came to me, she wanted desperately to find “the one” and have some kids. But she was working all the time and barely made ends meet. We helped her create an online fitness tribe membership where she found her groove and finally was able to quit running all over town and stay home because with that added free time, she met a man, and they now have two boys!
It’s possible, you know… You don’t have to fit into the “normal box” of what you offer. If you’ve ever been on a call with me, I always say “there are BILLIONS of people on this planet and all you need is a teeny, tiny few to reach YOUR GOALS”.
ALL YOU HAVE TO DO IS:
It’s time you trusted yourself in others and believed 110% in your abilities to accomplish so much more than your current mindset has led you to believe thus far.
Let’s get you that business you really want. Let’s build the business around the kind of life you want to lead rather than fit your life around your business!
Want to learn more about some of the groups that I run for entrepreneurs so you can join and get more “in the conversation” and get around others who will lift you up and encourage you?
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