You Play to Win the Game
Coors Light made the Herm Edwards quote, “you play to win the game” relevant again in a humorous commercial promoting their product.
This quote is common in sports, if it weren’t and the Eagles did not have this mindset as obvious underdogs in the Super Bowl, we might as well award the Patriots the Lombardi trophy right now.
My question – why isn’t this true in business? The more articles I read, it seems that businesses and marketers halfheartedly deploy marketing campaigns with the mindset “this will never work”, but do it anyways.
Why?
If you don’t believe in your idea, your concept, your campaign it has failed from the start. Marketers need to play to win the game – the game can be building awareness, engagement, leads. But to say that an idea won’t work because you’re in this industry or that industry is admitting failure before you’ve even started – why spend the money, why expend the energy, why be in marketing?
You need to believe, you need to play the game.
You need to deploy a strategy with tactics you believe in – whether it has worked in your industry in the past or not, it is now up to you to disrupt common practice – it’s now up to you to win the game.
Play to win the game.
B2B Marketing & Sales Management | Marketing Strategy | Brand Management | Business Development
7 年That mentality starts at the top. If, at the executive level, there isn’t a firm belief in making marketing a priority and emphasizing a solid marketing strategy, marketers won’t buy in to the direction/vision (in my opinion).