You Pick The Burger, We'll Match the Fries

2 weeks ago, McDonalds bought an Israeli AI company Dynamic Yield. The giant fast food company is hoping to provide their customers a greater personalized experience utilizing Dynamic Yield’s personalization technology.

As the CMO of a competing (Israeli) personalization company, Cognilyze, what shocked me reading about this buy-out was not the fact that here is competitor barely 3 years older than us landed such a sweet deal, nor the price tag of $300M. After all, I will be the first to admit that Dynamic Yield has done a phenomenal job in marketing and selling their technology, way better than us. What shocked me was the fact that from all retailers, it is a fast food chain that saw the need to invest in shopper personalization. It is hard enough to convince a retailers in the fashion market, or the like, to see the value of understanding a shopper’s taste and preference in order to predict and recommend the next most relevant product, but,  to see a fast food retailer to look beyond the burger or other products and onto the person that is a true consumer of these products, this means we have done a good job educating the industry cross all verticals.

At Cognilyze, our next educational goal is to bring you the message of Psychology Based Personalization, it has proven to be stronger than the classic statistical approaches and our technology is still one of the only tools to incorporate real psychological traits and motivations to produce a psychological profile for each shopper.