Are you Perplexed by Perplexity? By Becky L. Amble

Understanding Perplexity AI: A Revolutionary AI-Chatbot-Powered Research Tool

Are you Perplexed by Perplexity? Let's dive into what makes Perplexity AI an intriguing addition to the world of AI-driven tools.

Perplexity can be a value tool for you to use whether you are running a company, working for a company or job hunting. It is still relatively unknown, so I wanted to write an article that covers the basics.

?What is Perplexity AI?

Launched in 2022, Perplexity AI is a research and conversational search engine that leverages AI-chatbot technology. By utilizing predictive text in natural language, it efficiently answers queries or questions. Perplexity stands out by generating responses based on web sources and accurately citing these sources within the text, promoting transparency and trust in its answers.

?How Does It Work?

Perplexity operates on a freemium model. The free version uses the Perplexity model, which combines OpenAI's GPT-3.5 with the company's own large language model (LLM) featuring advanced natural language processing (NLP) capabilities. For users requiring more robust features, Perplexity Pro offers access to GPT-4, Claude 3, Mistral Large, and an experimental model exclusive to the platform.

?Cost of Perplexity AI

Accessing Perplexity AI's basic features is free. However, for enhanced functionalities like document uploads and premium AI models, Perplexity offers a Pro subscription at $20 per month or $200 annually, saving users $40 compared to monthly billing.

?Pros of Perplexity AI

1.??????? Accurate Information: Excels at providing reliable, up-to-date information by drawing on diverse internet sources.

2.??????? User-Friendly Interface: Features conversational elements that make it more interactive than traditional search engines.

3.??????? Advanced Algorithms: Handles large data sets, understands complex contexts, and provides coherent responses using the latest machine learning techniques.

4.??????? Bias Reduction: Aims to reduce search biases by prioritizing unbiased information and presenting a broader range of perspectives.

?Cons of Perplexity AI

1.??????? Cost Barrier for Advanced Features: While the basic version is free, advanced features are behind a paywall, which might limit accessibility for some users.

2.??????? Comparison with Google Search: While it provides a unique approach to search, it is not necessarily superior in every scenario, particularly where traditional search functionalities are preferred.

?Perplexity AI vs. ChatGPT

While both tools are powerful in their own right, they serve slightly different purposes. Perplexity is designed for up-to-the-minute, accurate information retrieval and source citation. In contrast, ChatGPT excels in interactive dialogue and creative content generation, making it a better choice for those seeking a conversational partner.

?Conclusion

Perplexity AI is a formidable tool for anyone engaged in research or who values accurate, real-time information. Its ability to integrate comprehensive data handling, contextual understanding, and a user-friendly interface makes it a valuable asset in the AI tools landscape. Whether it's for professional research or casual inquiry, Perplexity AI offers a sophisticated alternative to traditional search engines and AI chatbots. Are you Perplexed by Perplexity?

Becky Amble?has spent over 30 years leading organizations to grow and increase profits through cutting-edge marketing strategies, market information and future trends. In 2022 she dived into the world of AI and has written 3 books on the topic and is a frequent speaker on the topic.

She has worked as a general manager and Vice President in corporate America and been a consultant and factional marketing resource for Fortune 50 companies to micro businesses.?She has successfully navigated in over 30 different industries in the B2B space from med tech to professional service firms.?She is a bestselling author of over 15 books and numerous articles.?She continues to help her clients grow by deploying Artificial Intelligence, identifying market needs, demographic trends and crafting results-oriented business strategies.