Are you owning your own expertise?
Hello,
So, we're?in the thick of the?UK election campaign, where were you when it was announced? Hit send and let me know.?I was sat watching Rishi Sunak’s rain drenched election announcement on a sofa in a bar at UKREiiF and all I could think of was why??
I started off my career in construction PR?and then I worked in-house for various large organisations in marketing communications roles?where PR and crisis communications were part of my remit. I soon learnt the right questions to ask to make sure that we got the outcomes my business leaders expected.??
But?it's all too easy to forget to that those questions aren't obvious to everyone, and it's all too easy to forget the benefits of experience that's built over time.?
I have often shied away from using the term expert in reference to myself but have realised in the past few years the importance of owning the things that you are indeed good at.?
Often the things that I take for granted or as a given aren’t that way to others.?
And that's where my value and expertise?lies. Even if you don't feel comfortable with the word, it’s all too easy to forget that the things you are expert at really do fast track others on?the pathway to success. Oh, and they mean you're better placed?to help people to avoid situations where they're turned?into a drowned rat meme!!
What things are you expert at??
Regards,
P.S I've got some availability this month so get in touch if you want to update your website, create some amazing content or get a plan in place.??Let's Chat!
Listen up!
Wanna?Make It Happen?
I'm excited as I'm?running my first ever?in-person mastermind?event in London, July 08 2024?with fellow marketing expert Niki Hutchison .?Come with a challenge and we will work with you to create the strategy and take action to make it happen.?Sign up here.?
Watch and learn?
If like me, you've been here there and everywhere event wise in this past month, do check out the live I did with @Stacey Meadwell called "Beyond the event: Maximising content value after the lanyards are gone" - it's packed full of tips and ideas about what you can do with maximising the value from panels and content that you've produced for an event.?
Out and about
I'll be out and about quite a bit in the next few weeks.? Here's a quick rundown of what I'm up to and hopefully you can join us:?
dRMM London Festival of Architecture event, June 12:?'The Good, the bad and the Ugly: Decision-making in architecture.' Fully booked
@Digital Women Online Skills Fest: 'Building Digitally-Led Marketing Campaigns to Create More Impact.'?Sign up here
Build Up video event: I'll be co-hosting a panel on July 03 at Hoare Lea's office in King's Cross looking at 'Communicating emotion, making impact and generating results using video'. Join us for some fab discussions and to watch some brilliant films.?
News bits
I’m Ayo, a digitally-led built environment marketing strategist, content creator, speaker and trainer who works with built environment firms who want to make an impact. DM me if you want to talk about how I can help you reach your goals [email protected] or book a call