Are You Overlooking These 5 Crucial Elements in Your Personal Branding Strategy?

Have you ever felt like your personal brand is missing the mark or not shining as brightly as it should be? I get it. It's easy to overlook the crucial elements that make a personal brand shine.?

Many of us stumble when it comes to the five P’s of personal branding. But don’t worry! I'm here to guide you through it. In this post, I will discuss about someone who has nailed the 5 P’s of personal branding - Mattie James. Her journey isn’t just an inspiring narrative but a cheat sheet for standing out.?

So, let’s get in and see how Mattie James turned her small lifestyle blog into a 6-figure business.

• Purpose

The purpose is the core of your brand, the thing that keeps it going. When it comes to personal branding, it's all about understanding why you do what you do.?

In this regard, let's take Mattie James as an example. Back in 2010, she started her blog in Atlanta, where fashion and lifestyle blogging wasn't a common thing. Imagine being in a place where not many people are doing what you're doing.?

But Mattie had a clear goal - to inspire, entertain, and teach her readers. Despite the challenges and a crowd of entertainment bloggers, she stuck to her plan. Now, SHE is a success story, showing how important it is to have a clear purpose in personal branding.?

Your purpose is what defines your journey.?

• Positioning

The second crucial element is positioning - identifying your sweet spot. Looking at Mattie James, she's a pro at this.

Back in 2008, before her current blog, she started blogging about her radio intern days on Mattieologie. But what makes Mattie stand out? It's not just where she lives or what she blogs about; it's her story.

The real deal here is your story. Mattie nailed it by sharing her life, experiences, and passions. It's not about fancy cameras or constant vacations – it's using your voice to tell your story in your unique way.

According to Mattie, “The story is really the big-ticket item here. It's not because you shoot with a $1,000 camera or go on seven vacations a month. The big it factor is your story and using your voice to tell that story in your own specific way.”?

So, from Mattie's journey in personal branding, positioning is finding that sweet spot that makes you different. It's not just what you say but how you tell your story that makes all the difference.?

• Promise

The promise in personal branding is the assurance that what you deliver is what your audience can expect every single time.

Talking about Mattie, her promise revolves around humanizing content, being real, and authentically connecting. It's not about fancy words or complex strategies; it's about being a genuine person.

But why does this matter? Because when you consistently deliver on your promise, people trust you, and this is where loyalty follows you. Mattie's approach isn't just about treating social media casually; it's about treating it as a business tool.?

According to Maties, “If you treat it like a hobby, you'll see hobby results. But if you treat it as part of your business, ready to be monetized, that's when the real return kicks in.”

So, remember, promise isn't just a word – it's the foundation of trust and loyalty in your personal brand journey.?

• Personality

When I talk about personality in personal branding, I mean showing the real you—your quirks, your values, and what makes you, well, you.

“It's all about humanizing your content, being real, being authentic, and actually being a real person.” - Mattie James

Mattie’s brand personality is genuine and relatable. She shares her journey openly, connecting with her audience on a personal level. This authenticity builds trust.

However, Mattie's down-to-earth approach has led to a significant increase in her followers, proving that being real resonates with people.?

So, remember, let your personality shine through—it's the secret of your success.

• Presence

Presence, both online and offline, holds the key to personal brand growth. Highlighting Mattie’s journey, her success lies not just in visibility but in her consistent, authentic approach. In her own words, she emphasizes the power of consistency, stating that even mediocrity can find success if coupled with solid commitment.?

Being interesting and genuine, rather than chasing perfection, resonates with audiences. Mattie's evolution from viewing social media as an afterthought to strategically utilzing it for business highlights the changing world.?

So, invest time in content quality, timing, and audience engagement for good returns and to make a solid presence. Your efforts on social media should mirror your commitment to your business goals.

“A well-managed presence isn't just about fame; it's a key player in growing your personal brand.”

So, are you ready to reflect on your strategy and refine it? Take our Branding YOU Assessment. It will provide you with insights to help you in refining your personal branding strategy.?