Are you optimizing your real estate?

If you like football or soccer, whatever you like to call it, you know him.

No Messi, no Ronaldo… no.

Florentino Pérez.

I worked for him in the past… or in one of his companies.

I met him a couple of times.

The fact is that he seems small. Maybe serious. Maybe even shy…

But the guy is simply brilliant in business.

He’s building a universe worth billions of euros, runs one of the largest construction companies in the world, as well as manages the club that generates the most revenue in the world (which increases in value every year)... The Real Madrid.

He changed how the world looks at players.

It’s not only how well they perform, but also how many shirts that player can sell…

Think about it… Now, you see it normal… but it wasn’t at all when he brought Beckham to the Real Madrid. Everybody was saying that the Real Madrid overpaid because of his lack of performance in the field… the reality is that the Real Madrid almost amortized the cost that they paid before the season started.

But, Florentino has also been responsible for patenting a completely unknown and underutilized business idea in the football industry, which has led several desert sheikhs to copy it in other clubs ─after paying to use it, of course.

And that idea is the most insultingly superior example of how to use the "Swiss Army Knife" strategy in a business.

At this point, you should have guessed it, right?

It’s the new Santiago Bernabeu.

The stadium.

The long story short is that he has turned a regular stadium, which could only generate money through football matches and for a few weeks a year... into a multi-purpose stadium that is capable of generating much more money throughout the year.

Using the same original foundations.

It’s a Swiss Army knife of entertainment and money in the center of Madrid.

This will only make Real Madrid an increasingly valuable, richer club while maintaining the ownership of its members, thus competing with the state-owned clubs that are financed by the infinite money from oil.

It’s something never seen before, simply because no one had the vision to understand how "Unused Capacity" works, which is one of the most important skills you can ever have.

Now think of any piece of real estate.

Do you know anyone that is unused?

Do you already have an apartment or house and are you optimizing use and revenues?

Would you combine Airbnb use with room rentals or with long term and medium term rentals? What about renting to companies as executive suites? Why not offering cleaning services (with a margin for yourself) to your tenants?

In business I like saying that it’s better to sell something new to existing clients than finding new clients…

With real estate is exactly the same.

In June 1, I’ll be closing my community for a while.

People that are inside will continue to receive their weekly tips, advice, and investment opportunities. But if you are not by June 1 in, you won’t.

If you want to keep exploring… Link below.

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