Are you optimizing every stage of the product management life cycle? ??
Every great product manager (PM) knows that building great products isn't a "one and done" thing. Being a PM means embracing the cyclical, ongoing nature of the work—summarized beautifully in the product management life cycle.
This framework is a useful guide for helping product teams most effectively conceptualize, build, launch, and iterate on software products. And it's an important tool PMs can use to ensure the work they're doing ladders up to the business' goals.
In this edition of ?The Product-Led Hub?, we're taking a closer look at the product management life cycle, and exploring how to make the most of each step. Let's dig in.
How to use the Product Management Life Cycle to drive better business outcomes ??
It's both a great and turbulent time to be in product. But what's constant is the need for product teams to make driving business impact part of their process from the very beginning. There needs to be a direct line of sight to how the product org is growing revenue, reducing costs, mitigating risk, or improving loyalty and retention—and likely doing so with less resources.?
Although this can feel daunting, we think product organizations should embrace this shift. Beginning with a business objective and using it as an anchor for product development increases your focus, allows you to deliver more value to users, and helps you gain more of a seat at the table internally.?
This is the thinking behind the Product Management Life Cycle: A cyclical framework for conceptualizing, building, launching, and iterating on software products.
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How a product experience platform helps PMs at every step of the product life cycle ??
A unified product experience platform—like Pendo—brings all of the insights you need to build better digital experiences together, under one roof. So user feedback can inform your design process, product data can proactively prevent churn, and visual data can help your sellers drive higher quality conversions.
For product teams, in particular, a product experience platform brings all the most important inputs and tools needed at each step of the product management life cycle into one place—making it possible for PMs to get the big picture, build trust in the data, and quickly act on their findings.
Deep-dive: The Product Management Basics Certification Course ??
Get an comprehensive overview of the Product Management Life Cycle—and learn how it can help you ensure your work ties back to impact—in our Product Management Basics Certification Course.
You'll also learn the fundamentals of the product manager role, and gain best practices for building products that drives business outcomes. Complete the course and certification exam to earn a “Product Management Basics Certified” badge for your professional profile!