Are you open?

Being ‘Open with your comminution?

One of the many benefits to customers nowadays is that most businesses are open almost 24/7, or that’s the expectation at least.?

Remember the days when shops were shut on Sundays?

or where everywhere closed early on a Friday? Well, this is a distant memory now as the demand for products and services 24/7 is here.?

Businesses like Deliveroo and just eat are the norm, a few taps, and your Pizza is at your door, or now your groceries can be delivered within minutes too, without having to speak to anyone.?

Everyday life is getting more convenient, quicker, and easier to deal with because we can text an order through, or live chat with someone if we need help.?

It almost feels like long gone are the actual face-to-face interactions with real people, actually talking on the phone, or having a real-life conversation can feel like a thing of the past, especially with the way the world has been for the last few years.?

Now bring this new found technology into the motor trade, and you’ll see there’s been a real resistance to adapt over the years. Car dealers like to talk on the phone, get customers in face to face, test drive them and then seal the deal over a hot coffee at a desk in a showroom. This is how it is and how it always was and how it shall be for the rest of time! No one buys cars via text message is something I hear all too often when I speak to a lot of car traders or listen to them on various car dealer forums.?

Some dealers are loathed to reply to text messages or WhatsApp

Simply refusing to reply to the one-line enquiries that just simply say, what’s your 'best price for cash?” This reluctance to adapt and be open to communicating the way the customer wants to be communicated with is affecting their customer service offering and I guarantee is costing them money.?

With our LOVE your customer strategy, we actively embrace being ‘Open’ with our communication with customers. If they text, we text back, if they live chat, we chat, if they call, we speak. It's all about adapting to what each individual customer requires. Some people, simply do not like talking on the phone. My wife Steph is one of those people, she would much rather message and communicate to a company via live chat than actually speak on the phone. It's her preference and she will actively seek to use companies that offer this service, above a company that doesn’t.?

One of the best steps you can make to ensure your customer is delighted is to actually be open to different ways of communicating. We have sold several cars via message, WhatsApp and live chat to people we’ve never even met. Imagine it, scrolling through car ads on a Friday night, spotting that lovely MINI Cooper S or JCW that suits your needs. Sending a message over asking if the car is available still and then not expecting a reply until Saturday morning or Monday at the earliest.?

15 minutes later you’ve got a text message reply, from me, telling you that great news, the car is still available. WOW, what great customer service, I wasn’t expecting a call until Monday. Now for Me, Monday is too late, with such an emotive purchase as a car, you have to strike whilst the iron is hot so to speak. Whilst the customer has it at the forefront of their mind, give them the info they require.?

Being open to texting, emails, WhatsApp and live chat have been a fundamental key to our award-winning customer journey. It allows us to give the best customer care we can, tailored to the customer's requirements and getting that information they want, quickly and painlessly - just like ordering your kebab on Deliveroo.?

At Superminiuk we are open, transparent, and ready to reply within 15 minutes ( unless we’re asleep ) via whichever medium you prefer.?

If you’d like a good old-fashioned chat on the phone about your next MINI Cooper or any other model we have in stock, feel free to drop me a line! Or a WhatsApp, whichever you prefer.?