This is for You! Only Those of You Who are Looking to Find Leverage Podcasts!

Do any of you think I am repeating info here? Well, I am totally not. Do you have podcast marketers you follow? You have some marketing queries that you need to find answers for? Then, this newsletter has just found you at the right time.

Now, we all know that the market is saturated with podcasters high and low. But, what makes some stand out over the others? Have you given this a thought.

If listening to any of these podcasters, make you think, then you have a winner for sure! So, let's get straight to the podcast lists, shall we?

*But this list is by no means exhaustive and I have limited it to some 5 in this edition. I might add some more in later newsletters maybe.

1) Marketing School

Hosts: Neil Patel, Eric Siu

Topics: All things marketing

Frequency: Daily

You can listen on: Spotify, Stitcher, SoundCloud, Apple Podcasts

2) Perpetual Traffic

Hosts: Ralph Burns, Kaslim Aslam

Topics: Paid marketing, social media, content marketing, SEO

Frequency: Twice weekly

Available on: Spotify, Stitcher, Apple Podcasts

3) Niche Pursuits

Host: Spencer Haws

Topics: Affiliate marketing, SEO

Frequency: Every 7-10 days

Listen on: Spotify, Stitcher, Apple Podcasts

4) Akimbo

Host: Seth Godin

Topics: Creativity, culture

Frequency: Weekly

We are here at: Spotify, Stitcher, Apple Podcasts

5) The Martech Podcast

Host: Benjamin Shapiro

Topics: SEO, tech SEO, content marketing, mobile app marketing

Frequency: Daily

Listen on: Spotify, Apple Podcasts, Stitcher

So, hope you enjoy these podcasts.

And if you are appearing on a podcast yourselves, here are some tips for you:

Before appearing on a podcast:

• Identify your target audience: Research podcasts that cater to your ideal customer base to ensure your message reaches the right people.
• Research the podcast: Understand the podcast's format, audience, and host style. Tailor your talking points and approach to fit the show's tone and content.
• Prepare valuable content: Offer insightful information, engaging stories, or actionable tips relevant to the podcast's listeners.
• Craft a compelling pitch: Briefly introduce yourself, your expertise, and the value you offer to the podcast's audience. Be clear and concise, highlighting why you'd be a good guest.

During the podcast recording:

• Be engaging and enthusiastic: Speak clearly and confidently, injecting your personality to connect with the audience.
• Focus on providing value: Share your knowledge and experience in a way that benefits listeners. Don't be overly promotional, but subtly weave in your brand or expertise.
• Listen actively and participate in the conversation: Respond thoughtfully to the host's questions and contribute to the overall dialogue.
• Offer a call to action: Tell listeners how to find you online, learn more about your offerings, or connect with you further.

After the podcast recording:

• Promote the episode: Share the episode on your social media platforms and website, tagging the podcast and host.
• Transcribe the episode and create shareable content: Extract key quotes, insights, or tips from the episode and share them on social media or your website.
• Connect with the host and listeners: Engage with comments and questions on social media, building relationships with the podcast's audience.

Additional tips:

• Consider paid podcast advertising: Depending on your budget, explore targeted advertising options on relevant podcasts.
• Start your own podcast: If you have valuable knowledge or a unique perspective, consider launching your own podcast to connect with your target audience directly.
• Contribute guest blog posts: Offer to write guest blog posts for websites or blogs associated with relevant podcasts, increasing brand awareness and driving traffic to your website.

And some of these are tips can be used if you are doing a podcast yourselves.

Hope you found this newsletter to be useful.

Happy Marketing,

Vidya Gopinath