You only need 1,000 donors to be successful

Welcome to this week's Donor Growth podcast! Listen on Apple Podcasts, Spotify, and everywhere else.

"Scale" in nonprofits looks different.

Many nonprofits chase the elusive pursuit of “scale.”

More donors. More revenue. More budget. More growth.

We’re all for growth. After all, this?is?the Donor GROWTH podcast.

But the truth is, often times acquiring more donors is mostly an exercise in optics. Big numbers look good; but that doesn’t mean they’re necessarily meaningful.

In fact, you can do a lot with just 1,000 donors.

On today’s episode, we take the “1,000 true fans” theory developed by Kevin Kelly and apply it to growing your fundraising.

We also talk about Prof. Gia Nardini's theory of T-Shaped Scaling.

We get into:

• Why retained donors > new donors
• How 1,000 donors can support a $5m budget
• How to build a donor base of 1,000 donors
• Mike's Fundraising Flywheel model that will consistently take you from a few hundred donors to wherever you want to grow to:

1. Listen
2. Engage
3. Ask
4. Celebrate?
5. Report?

Sounds interesting? Get the podcast on Apple Podcasts, Spotify, and everywhere else.

GET CONNECTED

Follow?Louis Diez on LinkedIn?

Follow?Mike Duerksen on LinkedIn

Join the?Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.

Get access to the?5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.

ABOUT THE HOSTS

Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.

Mike Duerksen hosts?the Build Good Fundraising Podcast.?He’s the founder and CEO of?BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.?