It’s no surprise that some industries are trickier to understand than others. That’s where visual aids come in—they simplify complexities, making it easier for everyone to grasp what you’re offering.
So, if you’re not in tech or healthcare, you might wonder if animated content is worth the investment. Here’s a quick breakdown to help you decide:
- Do You Need Visual Support? Animation is fantastic at breaking down tricky ideas into simple concepts. A study from the University of Miami found that animated videos help folks remember information 50% better than just reading or skimming text. Why? Because you can’t skim an animation—it grabs and keeps attention!
- Do You Want to Connect Emotionally? If building trust is your goal, nonverbal cues can really help. Healthcare and nonprofits often struggle to tap into their audience's empathy. Research from the Nielsen Norman Group shows that animation boosts emotional engagement by 20%. Add recognizable non-verbal expressions, and that number can more than triple!
- Need to Show How Your Product Works? In e-commerce, animation is your best friend. It can clearly demonstrate how your product works while giving viewers a sneak peek into life with it. Plus, it directly improves sales!
- Struggling to Showcase Your Brand’s Personality? If words aren’t enough for your lifestyle or entertainment brand, animation can help make a lasting impression. A Stanford University study found that people remember 70% of what they see in animations—largely because it feels like an experience!
Let Us Help You! If any of this sounds like you, Madeby.tv is here to help design the animated content your next campaign needs.
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