You need a WHO not HOW.

You need a WHO not HOW.

"When Richie Norton was a 16-year-old boy, he really wanted to start working.

He wanted the freedom to make his own money and spend it on whatever he wanted, whenever he wanted.

Richie figured his best option was to get a job at a grocery store or gas station. Or, perhaps, he’d be able to pick up trash at the County Fair. After having thought about it for a while, and convinced he was ready to get a job, Richie told his dad.

"I don’t want you to get a job," his dad replied.

"But I want one."

"You’re a kid. You’re going to be working your whole life."

"But I want money."

"Okay, Richie," his dad said. "If you want money, then go to El Centro, to the watermelon farms. Ask if you can buy all of the irregular sized and shaped watermelons.The farms can’t sell them, and they just end up going rotten and being thrown away."

Richie and his younger brother, Erik, took out all of the backseats in the family van and made the two-hour drive south from their hometown in North County, San Diego, California, to El Centro.

The strangely shaped watermelons were super cheap, so they were able to buy enough watermelons to fill the van, top to bottom, with the "seed money" their dad gave them.

When they got home, Richie opened the neighborhood phone book and started calling down the list of potential watermelon buyers, including his friends’ parents and his local community.

He told them he had watermelons that were totally delicious, just oddly shaped, and that they could buy one or more from him for cheaper than they could get at the grocery store.

It was just days from the Fourth of July, so he knew the refreshing fruit would be in high demand.

Within a few short hours, he had sold his entire supply of about 100 watermelons.

He arranged with all of his buyers to meet at the park on specific day at a specific time.

He took the watermelons to the park to distribute them, and in a few hours, he had made more money than he would have made over an entire summer working for minimum wage."

There's a lesson here Juan

"When Richie first decided he wanted to have more money, he asked, "How can I make money?" This question led him to the solution of getting a job that is typical for 16-year-olds.

By asking "How?" Richie was going to give away his entire summer. "How" costs a lot of time.

Richie’s dad was an entrepreneur and thought differently about time and money.

When Richie talked to his dad, his dad became Richie’s "Who" in showing Richie a more effective way to make money with the least amount of effort.

If money is the desired outcome, then what’s the most effective and simplest way for that to be accomplished?

In asking his dad for help, Richie was able to gain the perspective and access he lacked and incorporate his dad’s knowledge, capabilities, resources, and solutions.

He now had a Who to help him more effectively create the result he wanted. It’s safe to say that Richie would never have thought of the watermelon idea on his own.

But with his dad’s solution, Richie didn’t have to give away months of his time and freedom.

He got his desired result almost immediately.

That’s the power of having a Who—you instantly get access to knowledge, insights, resources, and capabilities that are not currently available to you.

?"How" is linear and slow. - "How are you going to build your business systems"

?"Who" is non-linear, instantaneous, and exponential. - "Who can help"

This was a turning point experience for Richie, one that has shaped the trajectory of his life.

By saving his summer while at the same time getting the money he wanted, Richie determined to never sell away his time. And he never has. By saving his summer and by creating his desired result much faster."

So how about you?

Are you going to try and figure out the how and "trade your time and summer" for the result you want?

Or are you open to systemising your entire business in weeks, not years.

Just like 500 other business owners have by using us as their WHO since 2018.

Think WHO, not HOW.

Let us be your WHO by booking a call with us via:

www.arturohenriquez.com/ss

To your big Future,

Arturo