You Need Testimonial Videos

"MARKETING IS NO LONGER ABOUT THE STUFF THAT YOU MAKE, BUT ABOUT THE STORIES YOU TELL." -SETH GODIN

Much like a Google Review, a testimonial video can bypass any apprehensions your clients might have about engaging with your brand. They do this for a number of reasons.

The first reason is that a testimonial video is actually a story. Science has proven that when we are engaged in a story we tend to not only deeply pay attention but also place ourselves in the position of the hero of the story. This becomes even more of a powerful tool when the story you are telling is your client’s story. By the end of the video they will feel something deep inside themselves longing to have their needs met and to see themselves succeed in the same way as your client in the video. Notice that you are not the hero of this story but rather the guide that leads them to success by helping them solve the problem they are facing (for more on this marketing method called Storybrand click here).

The second reason being that testimonial videos build trust. This type of video allows for a neutral third party to speak about their experience with your brand and the products and services you provide. There is a reason that you always check the Google Reviews of a restaurant before you go eat there and the same goes for your business. People want to know that they are going to have a good experience with you and that you will help them solve their problem in a way that leads to success.

The third reason being that it is a video. If you don’t already know the statistics behind the power of video for your marketing efforts then I strongly encourage you to read this article and google other related articles. It will not only be something that future clients will engage with more but it will also help with your SEO and give you great content for you social media platforms. To learn more about our b-roll selects which are perfect for social media click here.

If you don’t know where to start or need help creating the perfect testimonial video for your business in Houston or anywhere else in the country, click this link!

Vast Whisper Productions is a Houston based video production company creating videos for non-profits and corporate business. Scott and Jess are the owners and have been producing videos in the Houston area for over 10 years. Their combined experience and passion for storytelling allows them to see your project goals through to the end!