You need a Strategy Break with Your Smiling Strategist. Take it now! ????
Hello!
I hope you’re doing great and finding some joy in your day! ?? This past month has been one wild ride of reflection, excitement, and a few lightbulb moments ??. You know those times when everything just clicks? That’s exactly how it’s felt for me, especially when it comes to thinking about relationships—both personal and professional. ?? ?
If you’ve read Atomic Habits, you might remember the power of compounding. But what really stuck with me was applying that idea to relationships. It’s pretty amazing when you realize how small, consistent actions can build connections that grow into something much bigger than we ever expected. ?? It’s truly deepened my appreciation for the people I work with and care about. ?
On the work front, I’ve been reflecting on my journey—from being an independent strategist over the last couple of years?to now building strong partnerships with agencies. It’s been such an incredible ride, full of learning and growth ??. One of my favourite moments was training Fonterra’s marketing team on Marketing Leadership. Seeing the entire team light up with new ideas and confidence was a reminder of how much we can achieve when we come together. ?? ?
I’ve also been diving into the strategies of some historical thinkers— It’s wild how relevant their insights still are today. And lately, I’ve been toying?with the idea of using a flywheel in marketing. Shifting from the old-school funnel model has been thought provoking!?It’s opened up new ways to think about how we can grow businesses and build lasting success. ?
And before I forget, I’ve written two articles I’d love to share with you.?One explores the future of travel in the face of climate change????, and the other takes a deep dive into where agencies are headed. I’d be thrilled to hear your thoughts!? ?
HERE ARE YOUR MINI STRATEGY BITES FOR THE MONTH ??
MINI STRATEGY BITES #1 - COMPOUNDING YOUR RELATIONSHIPS
These were my favourite pages on Atomic Habits. It’s a reminder that it’s not just money that compounds but productivity, knowledge and relationships as well. Don’t forget to follow me and connect with me on Instagram so these #lifeinsights can reach and hopefully help you.
MINI STRATEGY BITES #2 - STRATEGISTS AND STYLES
I was researching what we as #strategists can learn from the best strategists in history and I'd love to #share my learnings with my network:
?? Sun Tzu: Master of Deception and AdaptationSun Tzu, the ancient Chinese general and author of?The Art of War, is one of the most revered strategists in history. His focus on deception, adaptability, and psychological warfare distinguished his strategic approach. Sun Tzu believed that winning without fighting was the ultimate victory. His ability to think several steps ahead, understanding that flexibility and unpredictability were key to success, makes his strategy timeless.What Strategists Can Learn: Adaptability and flexibility in campaigns are crucial. Understanding your market’s psychology and applying unconventional strategies can lead to competitive advantages.
?? Napoleon Bonaparte: The Power of Speed and SurpriseNapoleon Bonaparte is considered one of the greatest military strategists of all time. His strategy, known as the “Napoleonic Code,” emphasised rapid movements, surprise attacks, and concentration of forces at decisive points. He was a master at positioning his armies to exploit his enemy’s weaknesses, allowing him to defeat larger, better-equipped forces through tactical brilliance.What Strategists Can Learn: Speed and precision in executing campaigns can often provide a strategic advantage. Knowing when and where to concentrate efforts—whether through content or marketing channels—can make a significant impact.
I've covered more in my article here: https://lnkd.in/gGmKk5zGFor strategists, incorporating these diverse principles can refine your process and help you stand out in a competitive marketplace.
MINI STRATEGY BITES #3 - THE BRAND PURPOSE FLYWHEEL
One of the concepts gaining traction in recent years is the Brand Purpose Flywheel. I quite like the flywheel as compared to the funnel. As opposed to the funnel that keeps the customer at the bottom, the flywheel keeps the customer in the center.
Here’s how it works:
?? Purpose: Define a clear, authentic brand purpose that resonates with consumers and aligns with societal or cultural needs.
?? Engagement: Actively engage with your audience by aligning your brand’s actions, products, and services to this purpose. This might include sustainable practices, social activism, or creating community impact.
?? Value Creation: Deliver on this purpose by offering real value—whether through innovative products, meaningful content, or experiences that resonate emotionally.
?? Amplification: Use consumer advocacy, brand ambassadors, and word-of-mouth to amplify your purpose-driven messaging. This builds brand equity and encourages organic growth.
?? Continuous Feedback: Listen to customer feedback, societal shifts, and market changes to refine and evolve your brand purpose, ensuring its relevance over time.Unlike traditional linear models, this framework emphasises an ongoing cycle of engaging with purpose, delivering value, and reinforcing brand equity through authenticity and social good. Give it a go?
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I hope you've enjoyed reading this newsletter. For any strategy chats or discussions, you can contact me here.??
Sending lots of positivity and a big smile your way! ?? ?
Roma, The Smiling Strategist