You Need To Stop Ticking Boxes.

It's easy to get lost in the noise.

And one thing I have learned from the last couple of weeks is that business owners are worried about standing out and about putting out volume.

This then means we forget about bringing value and instead you just try to tick the boxes. So I thought I would create a quick snappy insight into what I've discovered over the last couple of weeks.

Here's 5 Areas that I have noticed make a difference??

1?? Quality Over Quantity:

Instead of churning out posts, photo's and videos for the sake of it, focus on creating content that truly resonates with your audience and digs deeper in information. What are they searching for what do they need to know?

Let's take the picture and description of this Grandland X. Same picture different description. A basic example BUT basics matter.

Which one gives more transparency and information to you? Who would you buy from?

Step inside this lovely Vauxhall Grandland and youll see what a fantastic specification this car comes with complete with Full Leather Trim, Heated Front Seats, Sat Nav, Apply Car Play, Climate Control, Air Conditioning, Tinted Glass, Auto Lights and so much more.

Step inside this impeccably maintained 2019 Vauxhall Grandland X, a former rental car which has been regularly serviced at Vauxhall. It's a practical driving car and being the Elite model it has Full Leather Trim making it not only comfortable but a practical choice for families. Even in the typical cold winter weather, the Heated Front Seats offer warmth and relaxation.

Navigate effortlessly with the integrated Sat Nav, you can also use Apple CarPlay to seamlessly connect your iPhone to access your favorite apps, music, and messages directly from the car's infotainment system.

The Climate Control system, allows you to set your desired temperature and the Air Conditioning is perfect when the sunshine decides to come out on them warm summer days.

The Tinted Glass, provides shade from harsh sunlight and perfect for kids in the back seats.

This Vauxhall Grandland X comes with our professional service, workshop checks and a team that loves to keep customers for life. In fact this was Tim's (Sales Manager) pick of the week.

( Enter Photo's of team in the ad )

2?? Tell Your Story:

Your brand has a unique journey, so why not share it? Storytelling humanizes your brand. People connect with stories, they also like to see behind the scenes and like to see employee input.

3?? Educate:

Provide value by sharing knowledge and insights that are relevant to your customers. Become a go-to resource for your audience. I guarantee if you look at the competition not many do this!

4?? Engagement & Community:

Don't just broadcast your message, engage with your audience. Respond to comments, ask questions, and get involved in the community

5?? Smaller Businesses Have The Advantage:

As a smaller player, you have the agility to adapt quickly and the freedom to experiment. There's less red tape!

The large operations are trying to find a way to get better with a personal customer first approach.

If you have a smaller business then get ahead of the game and use that to get an advantage. If you haven't got time then find someone internally or outsource to get a strategy and execute it well!

P.S. If you want any help to Fuel Your Brand, nail down on your content and build better social strategies just drop me a DM.

#BrandBuilding #ContentStrategy #SmallButMighty #Automotive #cardealers #OEM