You NEED to Know These eCom Growth Secrets…

?? ?Free Webinar – Secrets of Scaling Brands! Sign up below ??

Fospha is excited to announce an exclusive webinar delving into the best growth strategies for eCommerce brands as they scale.

Speakers:

• Harrison Kirkness (Digital Marketing Manager, Represent)
• Olly Hudson (CMO, The Essence Vault)
• Alfonso Calatrava (EMEA Third Party Measurement Lead, Meta)

Fospha will expand on insights presented in their new report, including:

? How and when to diversify your channel, funnel and market mix

? Mastering performance through a focus on incrementality & marginal gains

? Stories and habits from the best optimized brands

?? Tuesday, May 21, 2024

?? 3:30-4.30pm (BST) / 10.30-11.30am (ET)

SIGN UP NOW!

???Delta, CVS & Others Face Lawsuits Over Data Tracking

Consumers have filed lawsuits against Quantum Metric, Delta Air Lines, TJX and others for unlawful data tracking. The lawsuits claim the companies shared personal information and used hidden trackers without consent. These rising legal challenges emphasize the need for marketers to adhere to privacy laws and ethical data handling to maintain consumer trust. Amidst an increasingly privacy-focused landscape, advertisers need a privacy-safe measurement solution to understand their best strategies.

?? Nail Your Video Marketing!

According to MarTechSeries, these trends will underscore video marketing this year:

• Video thumbnails no longer available in SERPs - so marketers have to focus on optimizing Video SEO tactics
• Videos to be included in email & newsletter creative
• Product videos will become more common
• Short-form content is here to stay
• More real people on camera to build authenticity

Marketers should:

• Adopt short-form, personalized and user-generated video
• Experiment with livestreaming
• Choose interactive and immersive video

?? Customers Need Personalization - Here's How to Please Them

In the digital age, customer personalization is no longer optional—it’s essential. 71% of consumers expect personalization; 76% are frustrated by its absence.

Why does it matter?

Personalization drives loyalty and higher conversion rates- despite challenges like data security and costs, the ROI on personalization justifies the investment. Marketers should:

• Leverage data and analytics to understand customers and deliver relevant content and offers.
• Embrace AI & big data. These enable brands to meet these expectations, boosting engagement, satisfaction, and sales.

?? How This DTC Fashion Brand Hit 99 Percent Fit Accuracy

Laws of Motion achieved 99% fit accuracy through several strategic steps:

1. Data Collection: Started with 10,000 body measurements, amassing over 2 billion data points.
2. AI Training: Developed AI models using extensive data to predict fit with high precision.
3. Customization Options: Allowed customers to use quizzes, selfies, or manual measurements for fit prediction.
4. Feedback Loop: Used customer feedback and return data to continually refine AI accuracy.
5. Diverse Sizing: Created 1,260 "micro-sizes" to cater to a wide range of body shapes.
6. Real-World Testing: Used its apparel brand as a lab for real-world testing and iteration.
7. Business Expansion: Partnered with other brands, offering a dashboard to track fit tech’s impact on key metrics.

These steps resulted in a sub-1% return rate and 86% customer retention, leading to significant investor interest and funding.

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