If you need help, just ask

Wednesday 11/20/19...

It's funny because I was just having this conversation with someone yesterday - that it's okay to ask for help when you need it.

It's easy to get wrapped up in a situation and not be able to see clearly. You start making the wrong call or even doing nothing because you talked yourself into something stupid. It's hard to make the right call without a little help.

The past few weeks have been a bit of an uphill battle for me. I feel a bit lost and am trying to find my bearing so I can keep pushing forward. I talked to Pat for the first time in a while and he gave me the kick in the ass I needed.

He saw that I'm burning myself out and that I need a change in direction. That I should cut my loses and have an honest conversation about the situation. That I need to go back to the basics and rebuild my foundation from the ground up.

I'm getting so caught up in the day-to-day of my business that I'm not focused on the right things. I need to carve out more time to work on the business itself. So, let me provide a bit more context.

I started selling a service because I solved a challenge for myself and figured I could do the same for others. But what I didn't realize is that I lacked the context to do it for anyone but myself.

The system I use is contingent on my subject matter expertise. I've spent the last decade living and breathing B2B sales and marketing. So it's easy for me to talk about and relate to what others say.

I lack that subject matter expertise when running this program for anyone but me, so that's where it starts to break down. It's not as successful and I'm not enjoying the work, hence the change in direction.

I now need to come up with a new solution to sell. Now, there are many things I can do, it's just a matter of picking one. That's why Pat suggested going back to the basics.

I need to validate the market to figure out where the best place is for me to solve a challenge. I need to revisit my niche based on this decision. I need to go back through the coursework in his Bootcamp.

It's funny how you can get lost and sometimes all it takes is a 30 min. phone call to set you straight. Recognize when you need help and ask for it - there's no reason to go at it alone!

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This is an entry from my personal daily journal and a snapshot of my journey in building a marketing agency. I started publishing this daily journal to hone my writing skills, reflect on my progress, and help others along the way.

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Thanks for reading, see ya tomorrow : )

- Dan