You Need An Entrance
Barbara O.
Senior Manager @ CHI Limited (A Coca-Cola Company) | Award-Winning Digital & Influencer Marketing Strategist | Brand Growth & Innovation Expert | Ex-Saatchi & Saatchi, Ex-DDB, Ex-Ogilvy, Ex-MTN
Dear #CorporateCreative
Today's letter is me ranting about something that has me worried.
I have a young protegee who vehemently refuses to go to higher institution. He always says to me that the people he looks up to in arts and music didn't go to school so there really is no need for him to.
I have tried and tried to make him see reason and understand that Everybody needs an entrance.
Everybody needs something that will get them in through the door.
The Entrance
The door can be anything really - to being a creative, your dream job, to the network of your dreams, an opportunity, a scholarship, a project, a relationship, to the next step in your life.
I didn't make it up. I was born into it, I met the rules and I know you were as well.
领英推荐
There is no other way to success except through an entrance.
You know how the door has to open and you step inside? Yes, we all need an entrance.
A lot of young creatives like to list all the other successful artists who didn't go to school or have a higher education before they made it but I always remind them of how times have changed and what got them through the door then won't get them through the door now.
The world has changed and there are now more demands on our intelligence our social skills, out self-awareness, confidence and even resilience in the face of challenges. Just talent isn't enough now. People want to know you can be relied on to be at least, intelligent.
Makeup was my entrance into becoming a full-blown creative; and a 9-5 in the creative industry was the opening I stepped through to even finding my creative super-power.
How can I make them understand the need to have an education as the barest minimum criteria for an entrance into the world of opportunity they seek?
Do you agree with me though?
Yours sincerely,
World-Class eCommerce Copywriter | Ads ? Landing Pages ? Emails that Sell
2 年I believe there's wisdom in listening to your perspective. I also think it's better to have a degree and not need it than need a degree and not have it. However, under the right conditions, a person may not need formal education to "get inside the door". From what I've seen, most doors open to perceived value and influence. Again, higher education can be one of the ways to stack this value or build influence, but I think there are lots of other ways to do so. Great share Barbara Onianwah