YOU NEED BRAND PREFERENCE, NOT JUST BRAND AWARENESS

Building relationships is one of the most important aspects of marketing. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference.

When people feel connected to your brand, they are more likely to engage with your product or service.

Most of us are pretty loyal to our favorite brands. We may have used the same soap or lotion for decades with no plans of changing. Have you ever thought about why? It's certainly an interesting aspect of human behavior.

Our preferences are probably based on perception and experience. A positive perception of a brand can lead to that first sale. Once you have a great experience, future sales are all but guaranteed.

In my latest blog (linked below), I discuss how to create a positive perception of your brand and deliver a great experience to create preference for your brand.

How have you become a preferred brand for your clients?

#brandmessaging #branding #contentmarketing #valueproposition