YOU MUST COMMUNICATE YOUR PRODUCT'S VALUE TO SELL

To activate buying desire in your prospects, you must appeal to their emotions. Why is this important? People buy for emotional reasons then justify their reasons logically.

Selling is the skill of communicating value which is a perception of emotional satisfaction. In selling your aim is to raise the value of your product so high such that the price becomes low. I’m not talking about claiming that your product can do certain things it can’t but finding the value already present in your product and magnifying it to appeal to your prospect’s emotions.

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