YOU ARE MORE SUCCESSFUL THAN YOU BELIEVE, STATES SCIENCE

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Comparing oneself is like a shadow that obscures our brilliance; let us shine with authenticity and free ourselves from the tragic illusion that Having is more important than Being. (Marcello de Souza)

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When we look at our life journey, it's common for an inner voice to whisper, "You haven't come as far as you should have." This feeling of dissatisfaction can be like a persistent shadow, making us question our achievements and comparing ourselves to those who seem to have achieved more success. However, science, backed by psychology and neuroscience, offers an enlightening perspective on this negative perception. In this text, I want you to engage in deeper self-analysis on the five undeniable reasons that prove you are more successful than you imagine. Get ready because I truly want to make you self-reflect and gain valuable insights that will challenge your beliefs and lead you to see your greatness.

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1st. The Vicious "Counterfactual Thinking":

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By understanding that every step is a treasure crafted in your journey, free yourself from the shackles of the incessant pursuit of the idealized and delight in the true greatness that lies in being, in existing, in living. (Marcello de Souza)

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The renowned study by Daniel Kahneman and Amos Tversky, pioneers in the field of behavioral economics, reveals that people have an innate tendency to focus on what could have been different in their choices. However, what truly matters is valuing the decisions we make and the results we achieve, instead of getting lost in unrealized possibilities, in other words, they are summarizing how much attention we give to counterfactual thoughts.

Imagine "counterfactual thinking" as a subtle dance between what is and what could have been. Psychology leads us to the origin of this intriguing phenomenon. We are restless and anxious beings by nature, constantly faced with making choices, just as we will always be seeking improvement, the ideal, the path not taken. It is part of all of us to follow those that at that moment we understand as being the ones from which we will gain more "wins" than "losses".

This relentless pursuit leads us to idealize alternatives for situations already experienced, and thus, "counterfactual thinking" is born. A cognitive proposal that forces us to always think about how we could improve our choices.

The issue is that often we overlook the understanding that counterfactual thoughts can only be built upon the learning we had from the choice we made.

Imagine yourself winning second place in a competition. Your heart swells with pride and satisfaction, but the restless mind questions: what if I had done things differently? This questioning is the spark that ignites the fire of "what if...", and our thoughts get lost in the crossroads of the possible. On one hand this is healthy, because it forces the greater reason of life, which is perfectibility, meaning becoming better people at every moment. The problem arises when we become victims and end up living a game of counterfactual illusions, imprisoning ourselves, devaluing our own genuine accomplishments.

Neuroscience invites us on a journey of self-discovery to understand the complexity behind this enigma. In our brain, different areas interact in intricate arrangements. Different brain areas, such as the prefrontal cortex, the anterior cingulate cortex, and the inferior parietal cortex, work in harmonious interaction to bring "counterfactual thinking" to life. It is the prefrontal cortex that plays a crucial role in decision-making and future planning. This region is the one that leads the construction of unexperienced alternatives, creating hypothetical scenarios and exploring untaken paths. The anterior cingulate cortex, responsible for emotional processing, generates restlessness in the face of "what if...". It intensifies the search for emotional responses amid unrealized possibilities, driving us to reflect on our choices. Lastly, the inferior parietal cortex is the stage where the synaptic web of possibilities intertwines. In this neural tangle, the valuable role of our own experiences throughout life emerges, especially when we were children, or better said, of everything we understand was lacking when we were still children, such as being loved, respected, challenged, feeling belonging, admired, and so as adults, the connections between different experiences and learnings create ideas that fuel "counterfactual thinking".

It is in this intricate cerebral arrangement that "counterfactual thinking" flourishes, offering us a fascinating glimpse of what could have been. This neural symphony gives us the gift of reexamining our choices, but it can also entangle us in a spiral of comparisons and self-criticisms. The paradox lies in the fact that this thinking, while enriching in certain aspects, can imprison us in the insatiable pursuit of the unattainable ideal. It's like dancing on a thin line between the present and what could have been, and often, the present is overshadowed by the shadows of lost possibilities.

However, the key to freedom is precisely hidden in the fine lines of being itself. Starting with the clarity that our journey is always the best path, after all, when we chose to tread it at that moment of choice, it was based on the limited universe of knowledge we had to analyze it. Therefore, every journey is a triumph to be celebrated, as with each choice comes also an achievement, like a precious piece of the mosaic that makes us grand.

Once I heard from a great teacher who told me that the wise person is one who dances between what is and what could have been, finding ecstasy in the appreciation of the present, of the authenticity that makes them unique and complete. Therefore, "counterfactual thinking" must be seen with wisdom and a heart of gratitude, so that we can be the true protagonists of our own story. Unlike what many think, our purest truth resides in the harmony of what is, and not in what could have been, but without the latter, we would never be able to make better choices next time.

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Unraveling the "Green Grass Syndrome":

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"In the relentless pursuit of perfection, we may lose ourselves in an alienated and empty universe, forgetting that true fulfillment lies in first embracing the authenticity of all that we have been in order to then be able to be." (Marcello de Souza)

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Imagine a talented artist who, while browsing social media, feels demotivated when seeing other artists with more followers and recognition. However, by understanding that each person has their own path and that the artistic journey is unique, they could begin to value their own style and individual expression, thus finding a renewed source of inspiration.

Indeed, in our lives, we often compare ourselves to others, especially on social media, where everyone seems to have a perfect life. Behavioral psychology calls this the "green grass syndrome". This metaphor reveals that, no matter how green our own garden grass is, we end up desiring what the neighbor has. This behavior often leads to dissatisfaction and undervaluing our own achievements, as we are constantly measuring our accomplishments against others'.

The fact is that in a liquid world, where social media unveils the selective narratives of seemingly perfect lives, the human mind is drawn to an alienated and empty universe, wrapped in seductive illusions. This pursuit of alienating perfection is driven by a set of intricate factors that echo our own human nature. This is due to various psychic issues that to a certain extent are even natural.

Firstly, we are social beings in search of connections and acceptance. When faced with the elaborate accounts of others' lives, our minds surrender to the illusion that "the neighbor's grass is greener", it seems like a behavioral deviation, but it's not, on the contrary, it represents a form of social recognition and validation. Our brain, eager for social rewards, incessantly seeks approval and admiration, leading us to compare our own achievements with those of others.

The problem is that contemporary society, permeated by the culture of consumption and self-image, as if we were constantly emptying ourselves of our own essence, and this indeed exerts an influence in this alienated universe. We are bombarded by a myriad of advertisements and messages that extol an ideal of perfect life, associated with material goods and impeccable appearances. The relentless pursuit of this supposed perfection becomes a powerful hallucination, triggering an endless race to attain unnecessary and empty utopian standards.

The phenomenon of the "green grass syndrome" is intensified by the natural tendency to compare our lives with the most highlighted and successful moments of others. However, this comparison is devoid of context and depth. By selecting only the highlights of others' lives and ignoring the challenges and difficulties faced by each of us, we create a mirage, a virtual reality built on illusions.

Furthermore, this relentless pursuit of perfection is intrinsically linked to the pressure of self-comparison. Comparing ourselves to others is just one side of this coin. The other side is self-demand, which leads us into an internal race for unattainable perfection. In this journey, our own achievements are devalued, and our genuine victories are overshadowed by the shadow of the unattainable ideal.

In the face of this scenario, this spectacle-driven society often encounters an existential void. This void echoes the incessant search for unrealistic standards, constant comparison, and the desire for a life that always seems one step ahead of our reality. In this alienated universe, we lose touch with our essence, with our own values and principles, fueling a dissatisfaction that distances us from fulfillment.

There is only one way to escape this sickly world of appearances, and it begins with the understanding that the true wealth of life lies in the subtleties of our own path. Breaking free from this alienated universe requires a deep dive into self-discovery and the appreciation of our real achievements. Accepting that the grass in our own garden is valuable and unique in its imperfection, and thereby embracing authenticity, rediscovering the genuine meaning of our individual journey, opening our eyes to the true beauty that resides in our unique essence.

In a world full of illusions, let us celebrate the peculiarities of our paths, valuing each step as a unique note in the symphony of life. While the alienated and empty universe tries to imprison us, let us choose the liberation of authenticity, forging our own path in harmony with who we are. Only then will we find true fulfillment in our singular journey, unraveling the mystery of happiness that flourishes in the genuineness of being.

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The Art of Social Network Appreciation:

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By incessantly seeking quantity over quality in social connections, we deceive ourselves into believing that virtual numbers and statistics define our importance. However, true satisfaction and fulfillment arise when we authentically connect with others, nurturing meaningful emotional bonds that transcend superficiality. By understanding this intricate web of human values, we can break the vicious cycle and find fulfillment in connections that truly matter. (Marcello de Souza)

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The psychologist John Cacioppo, in his studies on loneliness and social connections, demonstrated that individuals with meaningful relationships tend to experience a greater sense of satisfaction and well-being in their lives. Thus, focusing on building authentic bonds with people important to us can be more enriching than seeking an extensive list of "friends" on social media.

The number of friends and connections we have is another factor that can lead us to doubt our success. However, psychology teaches us that the quality of relationships is more important than quantity. Studies show that the ability to establish significant bonds with others contributes to our happiness and well-being. Neuroscience reveals that when we emotionally connect with loved ones, we release chemicals such as oxytocin, known as the "love hormone," which strengthens social bonds and promotes a sense of belonging.

Yet, many today live in an incessant pursuit of quantity over quality in connections. What most fail to understand or refuse to acknowledge is that the desire to quantify our interpersonal relationships, the number of friends and connections we have, can lead us to doubt our own success and worth.

Why then do we feel so eager to accumulate followers and virtual connections, as if this were a concrete measure of who we are? The answer is intertwined in a complex web of psychological factors that affect our perception of achievement and belonging.

This relentless pursuit of quantity over quality in social interactions can also easily trap us into measuring our importance based on numbers, forgetting that true satisfaction lies in authentic and meaningful connections.

However, the emptiness we feel when succumbing to the illusion of quantity is rooted in a spectacular world, where the culture of comparison and superficiality reigns. Contemporary society bombards us with the idea that a vast network of followers and virtual connections is synonymous with success and acceptance. However, this belief is fragile and ephemeral, like a mirage that dissipates upon touch.

By valuing quantity over quality, we lose sight of the true purpose of human interactions: to share, learn, grow, and support each other on a collective journey. The paradox lies in that, even in a hyperconnected world, we tend to feel increasingly lonely and undervalued, as if external validation were the only path to personal fulfillment.

The challenge is to reconnect with the deeper essence of social sense, understanding that our value is not confined to virtual numbers and statistics. True fulfillment emerges when we allow ourselves to be genuine, vulnerable, and authentic in the relationships we build. Embracing quality over quantity is an invitation to deepen our emotional bonds, cultivating connections that transcend superficiality.

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When we value each interaction as an opportunity to nurture love, understanding, and mutual support, we build a network of truly meaningful relationships.

By understanding the intricate psychological web that leads us to seek quantity over quality, we can free ourselves from this vicious cycle. The journey toward true fulfillment begins when we recognize that, at the heart of our authentic connections, lies the genuine sense of achievement and belonging.

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4th. Unraveling the Hidden Confidence:

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Between the illusion of inflated self-esteem and the modesty that hides brilliant potentials, we uncover the intricacies of hidden confidence. Our abilities extend beyond appearances, delving into the essence of self-reflection and self-assessment. As we unravel the veils of self-awareness, we find the key to genuine confidence, the one that propels us to face challenges with courage and embrace opportunities with conviction. In the depths of being, the certainty blossoms that authentic confidence is the force driving our pursuit of true success. (Marcello de Souza)

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Psychologist Carol Dweck, with her pioneering research on "growth mindset," revealed that the belief that our abilities are malleable and can be developed is a powerful motivator for success. By embracing the idea that confidence can be built and expanded over time, we can find the courage to tackle challenges and embrace new opportunities.

Self-confidence is a vital aspect of achieving success, but how it manifests can be complex and often illusory. Behavioral psychology has much to reveal to us about the mechanisms behind this intriguing dynamic, which involves "illusory confidence" and "hidden confidence." "Illusory confidence" is a phenomenon in which some individuals overestimate their abilities and competencies. These individuals tend to perceive themselves as more competent than they actually are in certain areas. Believing they have greater mastery than they truly do can lead them to take excessive risks and neglect areas that need improvement. This discrepancy between perception and reality occurs due to differences in the functioning of the prefrontal cortex, a region of the brain responsible for self-reflection and self-assessment.

On the other hand, we have "hidden confidence," which is the opposite of "illusory confidence." Highly intelligent and talented individuals may underestimate their own abilities, believing that what they do is easy and accessible to everyone. This attitude can be detrimental, as it can lead to self-sabotage and missed opportunities due to a lack of recognition of their true potential. "Hidden confidence" is also associated with the prefrontal cortex and the complex interactions between brain areas responsible for self-reflection.

In psychological terms, "illusory confidence" and "hidden confidence" are related to intricate aspects of the human mind and can be understood through various psychological phenomena stemming from the formation of our own beliefs and interrelated with our childhood experiences. Let's explore some reasons that explain these dynamics:

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? Self-Serving Bias: The self-serving bias is a cognitive pattern in which we tend to attribute our successes to positive internal characteristics (skills, intelligence) and our failures to external factors (bad luck, difficulties). This leads to an overestimation of our own abilities, fueling "illusory confidence." On the other hand, in cases of highly skilled individuals, the self-serving bias can lead to self-disparagement, as these people attribute their successes to external factors and underestimate their own capabilities, characterizing "hidden confidence."

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? Dunning-Kruger Effect: This psychological phenomenon describes how people with low performance in a certain area tend to overestimate their abilities, while highly competent individuals may underestimate them. Those with "illusory confidence" have a distorted view of their own abilities because they lack the necessary knowledge to assess their true competence. On the other hand, those with "hidden confidence" have a more realistic view of their abilities because they possess a high degree of knowledge and self-criticism, leading them to underestimate their performance compared to others.

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?? Social Comparison: Reinforcing what we have already seen, the natural tendency to compare ourselves to others can influence our perception of self-confidence. When we compare ourselves to people we consider less competent than us, we may experience "illusory confidence," feeling superior in certain skills. On the other hand, when we compare ourselves to highly talented individuals, we may experience "hidden confidence," underestimating our own abilities in comparison.

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? Self-Esteem and Self-Image: Self-esteem and self-image are important factors in shaping personal confidence. Individuals with high self-esteem tend to exhibit more "illusory confidence" because they have a more positive view of themselves and their abilities. Conversely, those with low self-esteem may display "hidden confidence," underestimating their abilities due to a negative self-view.

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The truth is that "illusory confidence" and "hidden confidence" are complex psychological phenomena that reflect how the human mind deals with self-reflection, self-evaluation, and social comparison. These dynamics can be influenced by cognitive, emotional, and social factors, and understanding these processes can help us cultivate a more balanced and realistic self-confidence. Self-awareness, self-criticism, and empathy development are some of the keys to a healthy approach to self-confidence, allowing us to achieve a sense of security and well-being in our lives.

Valuing our ability to question our skills is essential for continuous growth and personal evolution. By understanding the dynamics between "illusory confidence" and "hidden confidence," we can become more aware of our own perceptions and beliefs about our competencies. This allows us to seek a more realistic view of our abilities, leveraging our potential to the fullest and making room for continuous growth and improvement. In other words, self-awareness and self-criticism are crucial to balance our self-confidence healthily. Recognizing our genuine strengths and talents, as well as our areas for development, puts us in a stronger position to achieve our goals and face challenges with security and authenticity. The key is to cultivate true self-confidence, grounded in a realistic understanding of who we are and what we are capable of accomplishing. This is the foundation for a meaningful personal growth journey and a successful pursuit of success in our lives.

Society often leads us to believe that success is measured by the quantity of material possessions we have. However, psychology and neuroscience show us that true wealth goes beyond monetary values. Studies reveal that emotional well-being and personal satisfaction are driven by factors such as social connection, personal achievement, and the ability to enjoy meaningful moments. The relentless pursuit of money can lead to stress and dissatisfaction, while valuing non-material aspects leads us to a more fulfilling and meaningful life.

In psychological terms, the relentless pursuit of having more material possessions is often related to an existential void that some people experience. This void can arise from a sense of lack of purpose, the search for identity, or the attempt to fill emotional gaps with material acquisitions. The act of consumption can offer temporary satisfaction, but it does not always address the deeper issues that fuel this frantic quest for possession.

Additionally, psychology shows us that humans are influenced by the brain's reward system. This system is responsible for generating feelings of pleasure and well-being when we experience gratifying situations, such as obtaining material goods we desire. However, over time, the reward system can become conditioned to always seek more, as if we were in an incessant pursuit of pleasure and momentary satisfaction. This dynamic can lead us into a vicious cycle of unrestrained consumption, where we never feel fully satisfied.

On the other hand, neuroscience offers insights into how we can find a true sense of fulfillment and lasting satisfaction. When we value non-material aspects, such as meaningful connections, personal achievements, and moments of significance, our reward system is also activated, releasing neurotransmitters such as serotonin, dopamine, endorphins, oxytocin, GABA, which are associated with emotional well-being, socialization as well as genuine happiness.

It is these neurochemical rewards that lead us to a more fulfilling and meaningful life, anchored in values and experiences that transcend superficial materialism. By balancing our pursuit of material prosperity with the cultivation of healthy relationships, self-discovery, personal growth, and gratitude for life's small joys, we create space for a more authentic and gratifying existence.

It is also worth mentioning the work of psychologist Sonja Lyubomirsky, a renowned researcher who has dedicated herself to studying happiness and human well-being. In her research, she investigated the factors that contribute to a more enduring and authentic happiness, going beyond mere pursuits of material goods or external achievements.

One of the main findings of her research is that authentic happiness is related to dedicating oneself to activities that provide meaning and pleasure in our lives. This involves seeking experiences and achievements that are aligned with our values and personal interests, rather than just accumulating material possessions or pursuing superficial goals.

Lyubomirsky found that people who seek authentic happiness tend to engage in activities that go beyond their own interests and desires. This includes actions such as helping others, contributing to the community, engaging in volunteer activities, or dedicating oneself to hobbies and passions that provide personal fulfillment. By engaging in meaningful and pleasurable activities, people experience a deeper sense of purpose and connection to life. These experiences can bring about a lasting sense of fulfillment, rather than the temporary satisfaction that may accompany the pursuit of material possessions.

Another important aspect addressed by Lyubomirsky is the importance of gratitude and appreciation for what we already have. Instead of incessantly focusing on what is lacking or what we wish to achieve, she emphasizes the importance of valuing what we already have and finding joy in life's small things. This approach to authentic happiness is grounded in principles such as positive psychology and subjective well-being.

Positive psychology highlights the importance of cultivating positive emotions, strengthening skills and virtues, and finding purpose and meaning in our lives. Subjective well-being, on the other hand, focuses on the subjective evaluation of quality of life and emotional well-being, considering factors such as life satisfaction, positive and negative emotions, and ?sense of purpose.

Fact is, the pursuit of authentic happiness goes beyond mere accumulation of material wealth. It invites us to engage in meaningful activities, find purpose in our actions, and value connections with others and ourselves. By adopting this approach, we can achieve deeper and more sustainable happiness rooted in authentic values and the pursuit of a fulfilling and meaningful life.

As we understand how the human mind responds to different stimuli and rewards, we can make more conscious decisions about our priorities and goals, choosing a journey that leads us to genuine wealth grounded in the essence of being human. This approach allows us to experience true wealth, which transcends the material and connects us to what truly matters: the essence of life and the pursuit of a fulfilling and purposeful existence.

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The True Value of Authenticity

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In the ephemeral pursuit of material success, only wisdom can unveil to us, revealing that true wealth transcends Having. As we delve into the realm of authentic connections, meaningful accomplishments, and moments that nurture the soul, we unveil the secret of genuine happiness. It is in awakening to the essence of Being, recognizing the intrinsic value of experiences, that we find true wealth, the one that fills the existential void and connects our journey to the purpose that is truly learning from living. (Marcello de Souza)

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As we delve deeper into this journey of discovery, it is essential to remember that true human value lies in being, not in having. We live in a world where social pressure often pushes us towards the relentless pursuit of an idealized image of success, which often does not reflect our true aspirations and deepest desires.

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By breaking free from this cycle and embracing authenticity, we allow our essence to shine, finding the courage to follow our own values and principles. True greatness lies not in being like everyone else, but in being unique and true to oneself.

Our personal journey is filled with lessons, challenges, and opportunities for growth. By valuing not only the goals achieved but also the process of growth that has brought us here, we find the key to an authentic and truly successful life.

So, I invite you to embark on a path of self-discovery and authenticity, embracing your accomplishments with gratitude and finding your greatness in your singular being. Allow yourself to live a life aligned with your deepest values and let your inner light shine, inspiring yourself and the world around you. For this, I leave you with some tips to reflect on:

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- The importance of perspective: Our perspective plays a fundamental role in how we assess personal success. Constantly comparing ourselves to others can lead to feelings of inadequacy, especially in times of social media, where people tend to display only the most "perfect" versions of their lives. However, true success should be measured by our individual efforts and progress towards our goals.

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- The impact of negativity bias: Our brains have a natural tendency to give more weight to negative experiences than positive ones. This negativity bias can cloud our judgment, leading us to underestimate our achievements. Recognizing and celebrating even the smallest victories can help reverse this pattern and improve our perception of how successful we truly are.

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- Hedonic adaptation: Hedonic adaptation is the phenomenon by which we quickly become accustomed to our accomplishments and positive changes, constantly seeking more. While the pursuit of improvement is commendable, we need to learn to value the journey traveled. Reflecting on our progress over time allows us to recognize how far we have come on our journey of personal success.

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- Setting realistic goals: Setting unattainable goals can lead to disappointment, even if we have achieved significant progress. It is essential to set realistic goals and break them down into smaller milestones. This way, each completed step becomes a confirmation of our success, propelling us to continue moving forward.

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- Celebrating achievements: Often, we overlook celebrating our achievements because we are eager to face the next challenge. However, celebrating our successes, big or small, reinforces a positive attitude towards our progress. These moments of celebration not only boost our self-esteem but also increase our motivation to achieve more victories.

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Ultimately, remember that in such a fast-paced and competitive world, it is easy to underestimate how successful we are in our pursuit of a fulfilling and fulfilled life. Science reminds us that success is not just about the end results but about personal growth along the way. Changing our perspective, learning to value our achievements, setting realistic goals, and celebrating each advancement are powerful steps to convince ourselves that we are more successful than we believe. Therefore, take a moment to recognize how far you have come and take pride in all the battles you have faced so far.

It is also worth noting that true success lies in being who you are, with all your potential, uniqueness, and authenticity. Now, more than ever, is the time to value the true wealth that exists within you. By doing so, you will not only achieve genuine success but also find fulfillment and happiness that come from living an authentic and fulfilling life. Re-read this text whenever you need to remember the value of authenticity and the importance of embracing your true greatness. The world longs for authentic individuals, and this quest can only begin within you. Be the change you want to see in the world and inspire others to do the same. You are more than your achievements; you are the essence of your journey, and that is what truly makes you successful. Allow yourself to shine and live a life full of meaning, purpose, and authenticity. Greatness is within you, waiting to be discovered and shared with the world.

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THANK YOU FOR READING AND SEEING MARCELLO DE SOUZA IN ANOTHER EXCLUSIVE PUBLICATION ABOUT HUMAN BEHAVIOR

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Hello, I'm Marcello de Souza! I started my career in 1997 as a leader and manager in a large company in the IT and Telecommunications market. Since then, I have participated in important projects of structuring, implementation, and optimization of telecommunications networks in Brazil. Restless and passionate about behavioral and social psychology. In 2008, I decided to delve into the universe of the human mind.

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Since then, I have become a professional passionate about deciphering the secrets of human behavior and catalyzing positive changes in individuals and organizations. Doctor in Social Psychology, with over 25 years of experience in Cognitive Behavioral and Human Organizational Development. With a wide-ranging career, I highlight my role as:

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- Master Senior Coach and Trainer: Guiding my clients in the pursuit of goals and personal and professional development, achieving extraordinary results.

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- Chief Happiness Officer (CHO): Fostering an organizational culture of happiness and well-being, boosting productivity and employee engagement.

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- Expert in Language and Behavioral Development: Enhancing communication and self-awareness skills, empowering individuals to face challenges with resilience.

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- Cognitive Behavioral Therapist: Using cutting-edge cognitive-behavioral therapy to help overcome obstacles and achieve a balanced mind.

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- Speaker, Professor, Writer, and Researcher: Sharing valuable knowledge and ideas in events, training, and publications to inspire positive changes.

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- Consultant and Mentor: Leveraging my experience in leadership and project management to identify growth opportunities and propose personalized strategies.

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My solid academic background includes four postgraduates and a doctorate in Social Psychology, along with international certifications in Management, Leadership, and Cognitive Behavioral Development. My contributions in the field are widely recognized in hundreds of classes, training sessions, conferences, and published articles.

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Co-author of the book "The Secret of Coaching" and author of "The Map Is Not the Territory, the Territory Is You" and "The Diet Society" (the first of a trilogy on human behavior in contemporaneity - 05/2024).

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Allow me to be your companion on this journey of self-discovery and success. Together, we will unravel a universe of behavioral possibilities and achieve extraordinary results.

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By the way, I invite you to join my network. As a lover of behavioral psychology, social psychology, and neuroscience, I have created my YouTube channel to share my passion for cognitive behavioral development with more people.

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