Are You Mistaking Performance for Competence?
Kishore Dharmarajan
Helping Brands Dominate Digital through Podcasts, Metaverse Marketing, AI & Content | CEO, SEO Souq | Founder, Digital Marketing Dubai (168K+ Members) | Baselook.com | iDhabi.com |
In 1997 a super computer beat world chess champion Garry Kasparov in a tournament.
Today, that pesky chess game in your laptop can do that.
Things have become even more interesting with the arrival of ChatGPT, the app that everyone is gushing about.
Now, they have launched GPT-4, which is multimodal, which means it can generate content from both image and text prompts.
In fact, ChatGPT 4 can build childish websites for you.
While the soon to be launched Microsoft's AI CoPilot can build apps.
It looks like on the performance scale Generative AI is getting better and better.
However, on the mischievous scale they are still babies.
A top cyber security says " One of the biggest pieces of advice that we've always given over the years for these phishing attacks, or phishing emails and other things are to look for poorly written emails. Now, that has changed."
Which means the scam artistes have gotten smarter using AI tools.
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With these new AI technologies that help people write, it's almost impossible to discern some of these phishing attacks from a legitimate email at this point.
You will have to use systems like the Classifier tool which helps differentiate between AI-written and human-written text.
Google automatically does this and if you use ChatGPT produced text on any of your websites, blogs or even Youtube videos, you will immediately get penalized.
I gave this advice to one of my friends who runs an SEO agency and he laughed at me as his team was using ChatGPT a lot.
After 2 months and lost rankings, he is not laughing anymore.
The big search engine's algorithm is wrecking havoc on all AI generated content and if want to see how fast it operates, just do a test on your website and monitor your analytics.
So, now you know why performance cannot be mistaken for competence.
If something remains distinctively the domain of human creators in this context, it’s not curating common knowledge but the hidden kind: the esoteric, the taboo, the implicit and the mischievous.
The machine still can’t meme. May it never learn.