Are you missing out on a Gold Mine?

Many marketers understand content plays a crucial role in marketing. The more you write about your product or service, the more traction you gain.

As a marketer, we agree that knowledge changes lives. 

It is one of the most underutilized channels in B2B and B2C business. 

Yep you guessed it, I am talking about Quora.

Statistic states 300+ million monthly active unique visitors come to Quora. 54% are male, 46% are female. 40+ minutes spent daily.

So how do we leverage or get started with Quora?

Here are the three strategies you can follow

1. Organic
2. Paid
3. Hybrid a bit of both

So the next obvious question would be how do i promote my content using the above strategies.

1. Contextual Targeting Show ads relevant to specific topics, keywords, or questions.
2. Topic Targeting: Target topics relevant to your business to reach the people reading questions within those topics. 
3. Keyword Targeting: Provide a list of keywords that are relevant to your product and service. Target questions that match the keywords provided. 
4. Question Targeting: Target your ad to show up on specific question pages of your choice.
5. Audience Targetting: Show Ads to the audience that match the web traffic, look-alikes, or contact lists.
6. Behavioral Targeting: Show ads to the user based on interests or retarget them based on question history.
7. Broad Targeting: Show ads widely across Quora to maximize the potential impression.

The secret Mantras to master the Quora channel:

1. Joined the conversation by sharing their knowledge 

2. Engaged with high-intent audiences 

3. Established as a thought leader to enhance trust and reputation 

4. Accelerate your reach with Quora Ads

How much weightage in your marketing strategy does Quora have as opposed to Facebook and LinkedIn.

Remember, early adopters, are the trailblazers. For any guidance in adopting Quora, feel free to reach out to me in the comments below.