Are you missing out on 85% of your potential client value?

Are you missing out on 85% of your potential client value?

It's a staggering statistic, but one that holds a critical lesson for businesses seeking growth.

According to direct response marketer Dean Jackson, a whopping 85% of leads generated by a business aren't ready to buy right away.

That's right—85%!

So, where does the value lie in these seemingly inactive leads?

Surprisingly, it's not in the immediate conversion but in the journey they embark on over the next 18 months.

Research reveals that over 50% of people who inquire about a product eventually make a purchase within 18 months.

However, only a mere 15% of them do so within the first 90 days.

This means that the majority of the value of your leads are realized between the 90-day mark and the 18-month window.

Let that sink in for a moment: 85% of the value of your leads are waiting to be unlocked over time.

Yet, many businesses focus solely on the 15% of immediate buyers, neglecting the vast potential of the remaining 85%.

But here's where your podcast comes in as a game-changer.

Your podcast serves as a powerful tool to establish deep, trusting connections with these leads, guiding them through the essential steps before making a purchase decision.

From discovery to trust-building to the final decision-making process, your podcast can facilitate each stage of their journey.

But here's the catch: to harness the full potential of your podcast, you need to have a solid foundation in place.

This means dialing in steps 1 to 3 (which you can find HERE): discovering your audience, showcasing how you can solve their problems, and building trust in your brand.

Yes, these steps may not be the most glamorous, but they are the bedrock of your success.

Without them, you risk wasting valuable resources and efforts, taking two steps forward only to stumble one step back.

Once you've nailed down these foundational elements, you'll be primed to scale your business and witness a fivefold increase in your client base.

So, are you ready to unlock the hidden potential of your leads and propel your business to new heights? Schedule a call with us.