Are You Missing the Message? How to Identify and Address Gaps in Your Business
Ann Franzese Bourne
PCC, MBA, I'm Ann, and I help small business owners professionalize their systems using proven frameworks, so their revenue goals can be measured, accelerated, and achieved.
In the midst of the political mayhem, it's easy to lose sight of the core message. The same holds true for running a small business. We often know what we want to achieve—like increasing revenues—but the steps to get there can be unclear. Too often, we rely on our past experiences and the advice of our inner circle, which can lead to biased decision-making.
Imagine a dentist performing surgery on your tooth without taking an X-ray. The lack of deeper information could result in missing the true problem at hand. Similarly, when was the last time you thoroughly examined your business operations? Small gaps can grow into significant issues, much like cavities in your teeth. Before you know it, you could be facing major problems that require drastic measures. Ouch!
To avoid the metaphorical dental chair, let's make a decision to uncover the gaps in your business operations, assess the risks, and determine a clear path forward. This process might sound overwhelming, but it's manageable when you know where to look.
The Six Key Areas of a Growing Business
Proven frameworks suggest that there are six key areas essential for growing a small business:
When each of these areas is fully executed, they work together cohesively to drive revenue across all three phases of a business—BUILD, GROW, and SCALE.
A Step-by-Step Approach to Identifying Gaps
1. X-Ray the Six Key Areas
Start by thoroughly examining each of the six key areas. Consider this your business's X-ray.
领英推荐
2. Assess the Gaps
Identify where the gaps are. What areas are lagging behind or not performing as expected?
3. Determine a Course of Action
Once you've identified the gaps, outline a clear course of action. This includes setting specific goals, creating actionable steps, and monitoring progress.
Without a clear understanding of where to focus your time, efforts, and resources, you’ll continue to guess how to build and grow your business.
Take Action Today
To learn more about your specific gaps, use our Free Business Assessment My Business Report. We help small businesses break through roadblocks, set a course of action to double revenues, and scale their operations. No more guessing—just proactive engagement.
Is it time you got an outside opinion? Book A Call With Ann Franzese Bourne or take the assessment today My Business Report!
By focusing on these key areas and continuously assessing and addressing gaps, you can ensure your business remains on the path to growth and success.
You create value for clients. I help you keep more of it.
6 个月I often compare my consulting work to that of a surgeon. "First, do no harm." Then it's a question of giving the patient (client) the most benefit with the least change required to achieve it.
MAKE YOUR MESSAGE A MOVEMENT | Creator of the Legacy Brand Method? | Branding and Visibility Expert | Speaker, Mentor, Guide
6 个月It's a thoughtful reminder that success often comes from assessing our current state with honesty and precision, then creating a strategic plan to move forward. Thank you, Ann for sharing such practical wisdom!
Video Marketing and Outsourcing Coach for Realtors, Local Businesses and Coaches | Host: Six Figure Business Mastery Podcast & Blueprints for Brilliance: Coaching Insights podcast | Dog Mom | Rugby Wife | Travel Lover
6 个月This is such a powerful analogy Ann Franzese Bourne, and it really drives home the importance of regularly assessing business operations. Just like we wouldn’t neglect our health, we shouldn’t let small issues in our business grow into major problems. Thanks for sharing these insights!
Online Business Manager | Operations Management Specialist | Virtual Assistant Director | Project, Team & Event Management | Conference, Event & Podcast Speaker | Streamlining Operations and Elevating Business Success
6 个月Ann Franzese Bourne Fantastic overview of pieces of a business. I've taken the business assessment and it is a powerful tool.
I help heart-centered entrepreneurs write their books with ease and flow. | USA Today Bestselling Author | Writing Mentor | Psychologist
6 个月Great framework, Ann Franzese Bourne! I love it when people post easy lists like this. I'm definitely going to ponder.