Are you measuring what really matters?

In this month's edition, two RealityMine team members share insights from recent conferences and critical discussions in the media industry.

Daniel Farrell, Strategic Partnerships Manager, attended ASI in Nice alongside a sample of the RealityMine team to meet with several key client partners presenting their latest product developments and audience insights.

Kickstarting with?Exploring TikTok's Impact on Asian Media Landscape, a presentation by our partners AMPD, in which they discussed a recent study that aimed at evaluating the accuracy of some of the common misconceptions relating to this social media app in Southeast Asia. The study utilised RealityMine's technology, as well as surveys.

Dan also discusses the introduction of the Dutch audio currency in The Netherlands, for which, once again, RealityMine technology helped transition from an active eDiary approach to passive digital measurement, a process detailed in?Introduction of the Dutch Audio Currency: A Bold Leap or a Well-Managed Innovation?, by our partners Ipsos and NMO.

To read Dan's article in full, visit?TikTok and Dutch Radios, my highlights of #ASINice2023.

Earlier this year, Jack O'Brien, Sales Development Representative, attended MAD//Fest, where he got a deep dive view of the different challenges plaguing the streaming industry and how services are desperate to streamline their costs and figure out how to retain an audience, theirs and their competitors'.

RealityMine Connect allows streaming services to peek into walled gardens and discover what audiences are watching on all devices across the streaming landscape, providing competitive intelligence in real time

To read Jack's article, visit A Dive into Streaming at MAD//Fest.