Are you mastering the consumer path-to-purchase?

https://www.millwardbrowndigital.com/are-you-mastering-the-consumer-path-to-purchase/ 

In a world where there is no single path-to-purchase for any category, establishing a consumer-driven marketing strategy is more complicated than it looks. But by distilling the multitude of consumer paths into key segments, marketers can better allocate resources and put the consumer at the center of focus.  Download our new report to learn about our unique, innovative approach to capturing consumer behavior build your best marketing strategy for 2016. @Millward Brown Digital