Are you Marketing Technology Solutions To Schools? Here's a Simple Hack
Samuel Alabi
Experienced Marketing Strategist | C-Suite, B2B, Health & Tech Focus | Author | SEO & Social Media Specialist | Trainer & Mentor | MBA Candidate | Champion for Growth, Impact, and Transformative Results
If you have developed a technological product or solution focused on the school market, this piece is specifically for you.
Here is your current method of marketing: check Google and other online directories for a list of schools to visit.
And here are the results you are getting:
-Inability to cover the number of schools on your list.
-Your proposal ends with the security men or the PA.
-Only a few decision-makers (school owners, head of school, etc.) would make an immediate decision at your first meeting.
According to CompTIA, in selling solutions to schools, you must understand that Schools have myriad stakeholders when it comes to technology decisions. Teachers, administrators, school board officials, IT staff, parents, and students all fall into the mix to some degree, but most fall into the influencer category, freely citing their preferences and needs for IT, but not wielding final purchasing power. You will need to get to know the chain of command and tailor lead-gen efforts and sales conversations to the people with the most influence and access to the purse strings.
Here is a working online marketing strategy I'm proposing
-Run ads with an engaging and attention-grabbing video or graphic.
-Send them to your sales page/landing page to watch a demo.
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-Give them an offer of a free trial in exchange for their contact details (email, phone number, name, school, school location, and their role)
-Ensure to link your page with Google and a Facebook pixel where possible for re-targeting purposes.
-If your page copy resonates, captures, and persuades the hungry ones, they will make a purchase immediately, while others whom we can tag as interested ("information qualified leads" in marketing terms) can now be followed up with your planned automated or non-automated email series, calls, physical visits, and more enticing offers.
In one word, I'm saying, you can sell more and reach more people with the power of online marketing if it is executed properly.
Samuel Alabi
September 2022
https://samuelalabi.com