Are You Marketing in the Dark? Discover Insights & CEO Strategies

We're excited to share a brand-new report with you that we think you will want to study and digest. We've just completed a comprehensive analysis of the input provided by nearly 2,000 SME leaders like yourself who have completed our Marketing 360 Assessment.

Our findings, detailed in the Marketing Maturity Report, are revealing and, frankly, quite concerning. It turns out that only half of SMEs have a documented business plan and an overwhelming two-thirds are currently without a clear marketing action plan. As the saying goes - if we fail to plan, we plan to fail.

Other key insights include:

• Only 25% of respondents believe they have clearly defined marketing performance measures.
• Just 28% said that they generate enough leads to achieve their business growth objectives.
• Only 40% have a CRM system in place, which is used effectively across both the sales and marketing teams.

We invite you to be one of the first to delve into the full Marketing Maturity Report. It's packed with useful insights across the marketing disciplines - from defining your brand, generating demand, winning new business to retaining customers.

Read the full report here and learn how you compare with your peers and across your industry sector: Marketing Maturity Report 2024

Live Webinar: From Insight to Impact: CEO Lessons from our 2024 Marketing Maturity Report

Now that you have a clearer picture of where the marketing landscape stands, it's time to take action. Join us on Wednesday 24th April at 10am for our upcoming webinar, "From Insight to Impact: CEO Lessons from our 2024 Marketing Maturity Report." This webinar promises invaluable insights that will shape your marketing strategies for the foreseeable future. Register here to secure your spot today.

Marketing 360 Assessment - ready to find out how you score?

And if you're ready to elevate your marketing game, take the first step by completing our Marketing 360 Assessment. This tool provides a holistic view of your marketing landscape, guiding you towards clarity and success. Begin your journey here .

As ever, we are here to help if you'd like to discuss any of the findings in the context of your own business.