Are you making this personal branding mistake and what is it costing you?

The amazing Kristan Kershaw of Supporting Balance knew very early on in her business her booking numbers and business growth depended on the connections and relationships she built with potential clients. So she put herself out there sharing selfies of herself on social media. 

Unfortunately for Kristan, she was making a common personal branding and marketing mistake which many business owners and entrepreneurs do - thinking to attract clients all you have to do is be seen in your business and any images will do. 

While Kristan's photos did indeed help people recognise who she was, sadly they did nothing to communicate her personality, character strengths and what it's like working with her, nor did they raise her profile and present her as the expert and leader in her field. Unfortunately, because her images weren't strategic in their messaging, her ideal clients weren't truly connecting and she was losing potential bookings.

Kristan discovered personal branding is not about 'just being seen', it's about being deliberate and thoughtful with the messages contained within the images about you and your business. 

So Kristan sought out a professional photographer who could not just take great looking photos but help guide her through the process of creating strategic and meaningful branding images to get results. When she came into the studio for her planning session we discovered her ideal clients resonate most with her caring, relaxed and down-to-earth nature. Love she's so supportive and honest. And book her for her authentic, caring and approachable personality. We included these messages in her images and now she's nailing client connection and engagement! And business is booming!!! 

Curious, what do your images say about you? And what would it mean to your business to truly show the kick-ass entrepreneur you are and immediately connect with your ideal market?

If like Kristan you want your ideal clients to truly get you and you're wondering how professional personal branding images and modern headshots can help get the results you want in business, drop me a line and let's have a chat.

Jo xx

Jo Westaway, photographer and visual designer of Jo Westaway Photography, creates authentic and meaningful personal branding and portrait photography to ensure you stand out, connect with your buyers and achieve the results you deserve in business.