Are you making the same big mistake as this advertiser?
Hugh Tafel
Business Coach | I help aspiring & established business coaches close all the high-ticket clients they can handle in less than 90 days via our proven turnkey system | Free 12 min Video Explains How ??
Are you making the same big mistake as this advertiser?
Canmore, CANADA
“Here’s a new restaurant honey. Indian food. We should check it out.”?
“Ok – what’s the name and where is it?”?
“Uh – it doesn’t say!”?
This was a conversation my wife and I had a week or two ago. She was perusing our local paper when she came across this 1-page advertorial. We like Indian food and the thought a new restaurant of that type opening in our community was very appealing.
Alas – there was no website, no name, no physical address readily found.
Plus, no alluring offer.
So disappointing yet all too common.
In front of me is a very high-end, semi-annual magazine – targeted to affluent folk who live in our valley. Some excellent articles with beautiful photographs.?
Yet, with maybe one or two exceptions, every ad, be it a national or local advertiser is poor. 100% brand oriented with the “look at us, we’re great – locate where we are and buy”…sometime…hopefully soon.
If you do plan on a promotion or would like your website to do a bit more work in the marketing and sales department, it behooves you to craft it with the following in mind.
Most ads do a decent job in getting an audience’s attention. Notice I didn’t say, their audience. That’s because most companies do a poor job at identifying and then targeting, their best and ideal customers.
Where most everyone falls apart with their ads (and websites) is with the other 3, necessary and vital steps.
They don’t ‘engage’ with those they’ve gotten attention from. They don’t offer up a promise to a solution, a problem or desire.
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If they do, then they fail to educate well, why their solution, service, product is better than all other options.?
Lastly – the biggest failure of all.
They give no reason for their reader, their prospect, to take immediate action. Doesn’t have to be “buy now”. But it could and should be, at least, an offer to give more information or a coupon (with an expiry date).?
Something, anything, to get the prospect to raise his or her hand, giving you information that allows you to follow up with them with the goal of a sale down the road.
Wondering if your ad, promotion, or website is set up properly? Click here for a free tool that will help you evaluate their effectiveness.?
Until next week,?
Stay healthy and focus on profit!?
?- Hugh?
The “Profit Accelerator” Expert
P.S. If you own or operate a business that uses appointments to drive sales, and you could use more, this month, we’ve developed a new system where we can get you all the appointments you want, or you don’t pay! Check it out here.?
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