Are You Making the Most of LinkedIn Video?

LinkedIn video is one of the most powerful tools for engagement right now, yet so many people aren’t tapping into its full potential. In a recent conversation with some of the platform’s most engaging voices, we explored what it takes to create videos that genuinely connect and engage. What emerged were some powerful lessons on authenticity, storytelling, and simplicity—key factors in making LinkedIn video work for you.

The first and most important takeaway? Video is all about building connections. It’s not just about the views or going viral—it’s about creating real relationships. The goal of any LinkedIn video should be to build trust with your audience, offering them a window into who you are and what you stand for. When done right, video content creates a personal connection that simple text posts just can’t achieve.

Another crucial point that stood out was the importance of grabbing attention immediately. With people scrolling through their feeds at lightning speed, the first few seconds of a video are critical. It’s all about starting strong—getting straight to the point and offering value from the outset. There’s no room for long intros or drawn-out explanations. Viewers need to know what’s in it for them, right from the start.

And when it comes to offering that value, brevity is key. Keeping videos under 60 seconds was a consistent theme. Shorter videos are not only easier to consume but also help maintain viewer engagement. Clear, concise messaging is far more effective than a long-winded presentation, especially on a platform like LinkedIn where professionals are looking for quick, digestible insights.

But storytelling remains at the heart of any impactful video. People connect with stories—they make your message memorable and help viewers relate to you. Whether you are sharing tips, personal experiences, or professional insights, weaving a narrative into your video keeps your audience engaged and leaves a lasting impression.

Practical details also played a big role in the discussion. Using captions is essential for LinkedIn videos, especially since so many people watch on mute. It’s a simple but critical detail—captions ensure that your message gets across, regardless of whether someone has their sound on. And if you’re recording in portrait, placing captions at the top can prevent LinkedIn’s interface from cutting them off.

Finally, one of the most refreshing takeaways was the reminder that simplicity works best. You don’t need a fancy setup or expensive equipment to make a great video. Good lighting, a clean background, and a clear focus on your message are all you need to create a polished and professional video. It’s not about perfection—it’s about showing up authentically and delivering your message with confidence.

At the end of the day, LinkedIn video is a tool for genuine connection. If you’re looking to elevate your presence on the platform, video offers a unique way to engage your network and build lasting relationships. With the right balance of authenticity, clarity, and storytelling, a LinkedIn video can become one of the most powerful assets in your professional toolkit.

A big thank you to Roy Kowarski , Merrill Kass , Lynnaire Johnston , ILIA FRANCIS , and Martin Stark for sharing such invaluable insights and demonstrating how LinkedIn videos can spark genuine conversations and drive meaningful engagement.