Are you making it easy to choose you?
The point of this article is to demonstrate the power video and why, due to our natural programming to find the easiest route, most of us prefer to consume information through video (or audio).
Below is the video version of this article or, if you'd prefer, below that is the text version. I'll leave it up to you but I'd love to hear which one you went with?
I was chatting with James Clear the other day.
If you don’t know James he’s a New York Times bestselling author of Atomic Habits.
We were chatting, well, he was chatting, I was listening.
It was his audio...I was listening to his audiobook.
In that book, he talks about human habits and how like most things we are designed to pick the route of least resistance.
In 2017 University College London conducted a study that not only confirmed this but also found that the amount of effort required to do something actually influences what we think we see.
The lead researcher, Dr Nobuhiro Hagura, said: “our brain tricks us into believing that the low-hanging fruit really is the ripest.”
With this in mind, it’s no wonder that video is so appealing to consumers and people in general.
We get to consume a lot of information, with a lot less effort than if we were reading it.
Not only is it read for you, but video backs up the information with visual cues that help you understand it and retain the information more easily than if you were reading it yourself.
If you’re a company that’s got an offer that’s similar to someone else but that company is getting their offer across in an easier and more entertaining way i.e. video. Which one do you think that the consumer is more likely to listen to?
To illustrate what I’m talking about, everything that I’ve said in this video I’ve also put in this text section of the post and I wonder how many of you are reading this and how many of you are just watching the video.
A study conducted by Wyzowl found that 95% of video marketers say video has helped increase user understanding of their product or service.
As humans, we’re lazy by nature and it’s perfectly natural for us to seek out the easiest route.
The question I’d ask you is, is your company making it as easy as possible for your customers to choose you?
I hope this helps and thanks for reading.
Or did you just watch the video?
#videomarketing #socialmedia #videocontent #habits #makeiteasy
Head of Technical Recruitment @ Bit Complete | We’re hiring! ?? | All views are my own
2 年I watched the video just so I can now go back to reading but knowing your voice ?? but the video was so well done that I might watch a few more to get a few more laughs! Great work :)
Y?ld?z Teknik üniversitesi Matematik | Türkiye Giri?imcilik Vakf? Fellow
2 年Pretty much all the t?me I prefer read?ng to watch. Because I think reading is the best and quickest way to get essential information.
Investor | Helping ISV partners build, grow, and monetize on the Concur Platform
4 年I definitely see value from a video perspective for companies... as I watched your video.?? But, that might have been because I was on my desktop, not my mobile.? I think a big thing for me is where I am consuming the content.? If it is on my computer, I'm more likely to watch it.? If it's my phone, I'm more likely to read (or watch a video with subtext)... but, I'm still reading it.? Or am I watching it??? Doh!
Design Director at Garlic Agency | Bland is the Enemy!
4 年Great post Paul, reminds me I need to make a video ; )?
Defeat everything between you & decisive action by working with me, the world's only Accountability Viking! Also: Speaker, Skaldic poet, bouldererer and bonsai-obsessive
4 年I almost always prefer to read rather than watch. That’s mainly because I’ll read in snatched moments - waiting for the kettle to boil, taking a quick break and so on - or I’m somewhere that sound would be a problem, like at home while the kids eat dinner, or it would just be rude to have something playing while other people are nearby. The other reason is I like to go back over sentences and think about them, which I don’t find as intuitive with video. Audiobooks for entertainment, paper copy for learning. Videos for personality, written word for understanding. But I’m probably weird.