Are you making a big mistake with your marketing?
Mark Summers
Standing out from your competition is not just an option; it's a necessity. We specialise in creating success stories for businesses like yours, ensuring you rise above the rest.
As the cost of living takes effect on both personal and businesses, with the latest forecast suggesting we are heading for a recession. A lot of companies are looking at their spending and where possible to save money, which make sense.?One area generally they look at is their marketing, whether to scale back or cutting it altogether.
However, this would be a big mistake, now is the time you need to increase your visibility. Do not be afraid to spend on marketing as it will be a great investment in the long run.
You would be surprised to know if you increase your marketing during a recession can lead to growth. It ‘s at these times you need to continue with your marketing or up it to stay on the forefront of the minds of consumers.
When customers start to receive money to spend, they impulsively turn towards these brands that are more visible. It’s also given a positive message to your audience; consumers are looking for, during uncertain times.
You may not be in a strong position yourself; your clients and prospects will be attracted to whatever amount of stability you can provide.
When you cut down your marketing, you risk losing or reducing your online and offline presence, leaving the door wide open for competitors to take advantage and fill in the gaps.
With so many businesses out there in a crowded marketplace, it is hard to catch the eye of future clients without marketing.
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?During a recession it’s important to keep a good loyal customer base is your one true asset. It’s cheaper, simpler, and definitely more effective to market your products to your existing clientele.
Rather than focusing your efforts to win new ones—and when we say cheaper, we mean a discrepancy of about 5-25 times.
We have been working with businesses to build a better future by making them stand out from the rest in that crowded marketplace.
Invoking a sense of brand loyalty where, they would choose your company over competitors and drive them to your website or call up a number for some information.
If you want to know how to improve your visibility and build a better future, why not reach out to us, as we have a proven track record.
Sub70 SSDR & Microlight Fanatic. Helping budding pilots fly & own aircraft economically. Flight training and experiences
2 年If only businesses would take this kind of advice to heart, they would come out of recession periods well ahead of their competition. What they fail to realise is that marketing doesn't have to cost a lot if any money in the short term. They just need the consistency, as you say Mark.
Business Growth Specialist ★ Sales Effectiveness Expert ★ High-Performance Sales Coach ★ Sales Growth Specialist ★ Sales Mindset Specialist
2 年Some great advice Mark. Marketing is often one of the things that businesses cut out when they have to reduce costs and revenues start to fall. When revenues start to fall, it is even more important to increase your visibility as you mention.
Owner at APD Resolutions Ltd
2 年great info there Mark