Are You Making These 7 Mistakes With Amazon Ads?
Brent Zahradnik
CEO & Founder, AMZ Pathfinder | Expert in Amazon Ad Strategies for Profitable Growth | Host of Beyond PPC Podcast | Co-Mentor, Core Community
Hot off the Amazon Grill???
AVOID These 7 Mistakes with Amazon Advertising (and what to do instead)
We've been immersed in the world of Amazon PPC for nearly a decade, and what have we noticed? We all tend to stumble over the same hurdles. Think about it: Are you getting too cozy with just ACoS, or maybe you're tweaking your PPC without a thought for your organic ranking? I've been there! These are a few of the seven sneaky traps I've come across, and in this video, I explain the rest and what to do if you find yourself making these mistakes.
But here's the exciting part: Each misstep is actually a hidden opportunity to improve and try a different approach in the new year. Have these challenges popped up in your PPC journey?
What is Amazon marketing cloud and how to efficiently implement it - EP# 176
I recently had the pleasure of joining Vincenzo Toscano, a longtime friend and the founder of Ecomcy, on his podcast. He hit me with rapid-fire questions about Amazon Marketing Cloud, and I shared all the knowledge we’ve gained after months of working with the platform.??
Even though it's still early days, we believe this tool is one of the biggest advancements of 2023. Nothing else offers such deep insights into customer behaviors and preferences. It's like having a crystal ball for your Amazon advertising, especially for those investing heavily in DSP. Yes, navigating AMC can be complex, but with the right partnership or tools, it's a journey worth embarking on.?
Dive into our full conversation to explore the depths of AMC's potential and learn how to harness its power for your business advantage.
Nerd Lounge???
Dayparting in practice
In our final issue of the Bulletin in November, I wrote about different campaign bidding strategies. That dove into the new Scheduled Rules section, which is a big deal because it's the first time we’ve seen a dayparting tool from Amazon.
Since then, I’ve received a few questions on that topic, so I’d like to take a minute to address them:
Q: Does Pathfinder actually use the Schedule Rules feature?
A: No, we do not. I highlighted it because readers might want to understand what this brand new feature is and try it out. We’re excited to see dayparting even in this basic implementation.
Q: What would it take for you to actually use it?
A: The ability to decrease bids in a campaign rather than just increase them. Just that change alone, and we’d be testing Scheduled Rules right now.
Q: Is dayparting a good idea?
A: Like many things with PPC advertising, it's at least worth devoting budget and time towards testing it. If it works for your combination of product catalog and customers, it can save you significant amounts of money and help your ads appear at more relevant times to more people throughout most of the day. Note also that dayparting is available on dozens of other digital ad platforms and has been for years. This is not a new concept.
Q: Well since you don’t use Schedule Rules, how do you daypart?
A: To summarize quickly, we use the Intentwise software, which aggregates hourly data from Amazon Marketing Stream, and then sets a series of time-triggered rules that make bid changes to specific campaigns. This allows us to make those changes at the product level, where you see the biggest impact of this strategy.?
Q: Does it actually work?
A: Yes! But you need enough ad spend to create enough data on a per-product level to make a decision about what hours would benefit from changes. There is a period of evaluation after setting up your rules that you need to observe too, while making sure to not let events like Prime Day spoil your test.
Save The Date???
Webinar: Strategies and best practices when managing ads for a large SKU catalog? (December 19, 2023)
Youtube stream: https://www.youtube.com/watch?v=xS1uQnG1QAA
Facebook: https://fb.me/e/9cyu8tzzb ?
领英推荐
At AMZ Pathfinder, we have a long history of working on client accounts with large SKU counts. I’ve encapsulated that experience and knowledge and will share what we’ve learned in this webinar. I'll be diving deep into effective advertising strategies tailored for extensive SKU catalogs on Amazon. Whether you're a seasoned seller or just starting out, you'll gain invaluable insights from my experience managing multi-million dollar advertising budgets. Learn how to skyrocket your profits and streamline your campaign expenses.?
So, what are you waiting for? Catapult your Amazon success and uncover proven strategies by signing up for my free webinar on December 19th at 19:00 CEST, 18:00 UK and 13:00 EST.
Register now and join us for an evening of invaluable learning!
Amazon Biznes KNOW-HOW Conference (January 12-13, 2024) in Warsaw, Poland, UK
Learning and success in the air? If that’s what you’re craving, the Amazon Biznes KNOW-HOW conference is almost here! The event will be spearheaded by speakers who swear to throw theory out of the window and help you look at Amazon advertising from a whole new perspective. So, whether you're just stepping into the Amazon arena or you're a seasoned pro, this is a great event to kick-start your year. I’ll be in Warsaw to share what we’ve learned about? Display Advertising on Amazon, which will help you get your head around this increasingly important ad format.?
Join me on this two-day journey that’s going to be a great learning experience with opportunities for networking and growth. See you there!
Amazon Trending Tidbits???
Get an inside look at The Amazon packaging Innovation Lab
Have you heard the latest buzz from the world of packaging innovation? It's all happening in Amazon's Packaging Innovation Lab near Seattle, where they're revolutionizing the way our orders reach us. Imagine this: your next Amazon package might just skip the classic Amazon box or bag and arrive at your doorstep as is! Yes, you heard it right – about 11% of Amazon shipments globally are now making their way to us in their original packaging, and the team is working to bump up that number.?
At Amazon's Packaging Innovation Lab, packages undergo rigorous tests to ensure they can be shipped safely. These tests include multiple high drops, enduring extreme weights over 30,000 pounds, and simulations of rough handling and various weather conditions. Only the packaging that passes these stringent tests is approved for shipping products in their original form. As for the customers, they can opt for the classic Amazon packaging at checkout.?
What does all of this mean for businesses selling on Amazon? Well, this initiative offers both challenges and opportunities for sellers. It necessitates a shift in how they approach packaging, presenting a chance to save costs, enhance branding, and contribute to sustainability, all while meeting Amazon's strict packaging standards.
So, what do you make of this? What can sellers do to reduce costs while complying with Amazon’s strict packaging standards? Share your thoughts on this eco-friendly shift in Amazon's shipping saga!?
Marketplace Pulse Year in Review 2023
Break out the hot chocolate and settle in; it's that time of year again. Marketplace Pulse has dropped their annual Year In Review. It looks at e-commerce in general, but since Amazon is such a huge part of that landscape, it includes a lot about our favorite cardboard box merchant.?
2023 was a whirlwind for Amazon, folks! They stuck to their winning formula of great selection, low prices, and speedy delivery, even as the e-commerce world buzzed with new trends like voice shopping and virtual reality. While they nailed the basics, they might have missed the boat on personal touches like supporting small businesses. New challengers like TikTok, Shein, and Temu have entered the ring, but toppling Amazon? That’s a tall order. As we close the year, Amazon's still the e-commerce king, but innovation might be their next big challenge.
What do you think lies ahead for this retail giant? Will they keep up their reign, or are we in for a surprise? Share your thoughts, and let's speculate about Amazon’s next big move!
Thanks for reading!
- Brent
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We can't wait to see you and listen to your speech at the Conference, your expertise is enormous and we are fully confident that all attendees will learn a lot from you, See you at the conference https://globalsellers.pro/amazon-biznes-know-how-2024-en/
Founder & CEO @ Ecomcy | Driving Global Growth For Brands On Amazon, Walmart, Alibaba & TikTok | Entrepreneur | Aerospace Engineer
11 个月It was great to have you on the podcast ????