Are you making these 5 common lead generation mistakes?

Here are the 5 common B2B lead generation challenges for SaaS companies and the solutions to overcome them.

1. Not doing lead generation activities often enough: SaaS companies often focus on only one strategy and fail to diversify their lead generation activities. Furthermore, they underestimate how much activity is needed to produce genuine sales opportunities. The solution is to implement a weekly schedule to make sure you do your required lead generation activities as a number one priority, otherwise, you will pay for it in the form of no sales further down the line.
2. Not targeting the right people inside a business: Not all employees within a company have the same decision-making power when it comes to purchasing software. SaaS companies need to identify and target the key decision-makers who have the authority to make purchasing decisions. Here is a video where I outline a strategy to approach multiple people inside a business in a transparent way utilising a cold email outreach strategy.

1. Not doing the right lead generation activities that their markets are receptive to: SaaS companies need to understand their target market and identify the most effective lead generation activities for that market. This could include creating informative blog posts, hosting webinars, or offering free trials.
2. Not offering value first in the interaction, asking too soon for the sale: SaaS companies need to build relationships with potential customers and offer value before asking for a sale. This could include providing free educational resources or offering a consultation.
3. Not really knowing what they are selling: SaaS companies need to have a clear understanding of their product and its benefits in order to effectively sell it to potential customers. This requires conducting thorough market research, understanding customer pain points, and communicating the value of the product in a clear and concise manner.

By addressing these common challenges, SaaS companies can improve their lead generation efforts and increase their chances of success.

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The above article is part of the biweekly B2B SaaS Sales Innovation newsletter where Gavin is on a mission to help B2B founders & their sales teams fundamentally rethink the critical function of sales within their business to take back control and accelerate growth.

Gavin is the Founder of Sales Market Fit and has created a teachable and repeatable sales strategy specifically for B2B SaaS businesses based on a number of core 1st principles. Gavin is also the author of the book?Startup Sales Secrets?written specifically for founders of B2B SaaS startups.